Telephone survey

Telephone surveys, like online surveys, are a form of quantitative research. Since the advent of the internet, online surveys have quickly become the most commonly used form of research, but telephone surveys are a good alternative for business-to-business surveys and consumer surveys among older people or very specific target groups (e.g., in a small region). Telephone research offers a personal approach and allows you to ask specific questions to hard-to-reach target groups.

Telephone surveys provide valuable insights that can be applied immediately. This allows us to create the relevance we want to see in our surveys. This method offers concrete results that you can use to further develop your organization.

We have a keen understanding of the market, thanks in part to the strong relationships we have built with our clients. Our motivation? To provide genuine assistance.

Markteffect a fresh new partner for us to team up with in our quest for customer satisfaction. With their experience and pragmatism, they helped us to look at customer satisfaction in a different way. The process went smoothly and the results exceeded our expectations. All in all, enough reason to continue this collaboration.” -Myron Wolters, TReNT Glasvezel

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Possibility to ask follow-up questions on given answers

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Better accessibility within hard-to-reach target groups

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Personal contact with the target group

Why choose us for telephone research?

There are still studies where the target group is easier and faster to reach by phone. For example, the older generation often has less affinity with computers and the internet, and your business relations appreciate it when you take the time to hear their opinion.

In addition, telephone surveys also offer the opportunity to follow up on the answers given. Because we have an in-house call center with trained field staff, we can respond quickly, prioritize quality, and make timely adjustments where necessary. We carry out telephone survey projects for our own clients, but also for advertising agencies and clients of fellow market research agencies, for example.

Here are some common topics:

Own call center

Markteffect has its own in-house call center with its own staff.

Number of employees

The team consists of approximately 75 flexible field workers, both young and old.

Various languages

Various native languages are represented in the Fieldwork Team (virtually all major languages).

Briefing and listening in

You can brief our employees yourself and listen in on the calls if you wish.

Our Markteffect callcenter

We have our own in-house call center at our disposal, where a permanent team of 75 flexible employees works. This team ensures that we can respond quickly and guarantee quality. We are not dependent on third parties, which means that project planning remains under our own control.

Because we also regularly conduct telephone surveys abroad, part of the team consists of flexible workers with foreign nationality. For example, the fieldwork team includes native speakers of English, French, German, and Polish, among other languages.

All employees in the fieldwork team have completed Field Force training. This training contributes to the development of our staff and promotes the quality of the research results. Naturally, we treat your contacts professionally and respectfully. In addition, we have our own research software for our call center, which is fully optimized for telephone interviews. This CATI software (Computer Assisted Telephonic Interviewing Software) helps call center agents to work as effectively and efficiently as possible in a pleasant manner.

See what Markteffect can do for you:

All types of research

Are you looking for strategic insights based on market research? Or would you like to find out how research can contribute to making your ... even more successful?

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Research methods

Curious about the methods available to answer your research question? Then you've come to the right place. View an overview of all our research methods here.

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Meet our team

Meet our team of specialists, who are ready to help you make your research a success! By thinking sharply and critically from the start of a project,...

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Education

The education sector is a dynamic, rapidly changing world. At Markteffect, we know how to deal with this, because we specialize in conducting...

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In-depth interviews

In-depth interviews are a form of qualitative interviews. Qualitative research is useful for uncovering the underlying motives of customers, employees, or consumers.

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Our references

We have already completed many exciting projects for leading organizations and industries, and we are proud of that. View our customer references, the complete overview, or...

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Similar cases

To give you a good idea of how a telephone survey works in practice and what it can deliver for you, we have put together a few interesting case studies. You may recognize some of the issues, for example because you have encountered them within your own organization. 

Sponsor impact measurement: NAC Breda

Macro-efficiency study: Leiden University of Applied Sciences 

Desk research, qualitative and quantitative research for theVan Hall Larenstein University of Applied Sciences (
)

Dropout survey: secondary vocational education, higher professional education, and university education institutions

<p>Joris <span>van de Schoor</span></p>

Joris van de Schoor

Client Consultant