Research among your own customer base

We understand how important it is to set up a thorough research project. Thanks to our experience in the research landscape, we can advise you on the best methods and questions to ask in order to collect relevant data. Whether it concerns customer satisfaction research, brand image, needs assessment research product evaluation, we will ensure that your research project is seamlessly aligned with your objectives. We use a proven approach that focuses on collaboration with our clients.

Why conduct research among your customer base?

• Reliable insights: Your customers know your brand and already have experience with your products or services. This makes their feedback valuable and directly applicable.
• High response rate: Customers often feel more involved and are therefore more inclined to participate in surveys.
• Many options for customization: Whether you want to conduct a broad customer satisfaction survey or an in-depth analysis based on specific customer segments, we can tailor the survey entirely to your needs.

Different methods of investigation

Depending on your question and target group, we can use different methods:

Online customer survey

With online surveys, we quickly and efficiently collect quantitative data about your customers' satisfaction, expectations, and wishes.

 Online research

In-depth interviews

For more detailed insights, we can conduct one-on-one interviews with selected customers, allowing us to delve deeper into specific topics.

 In-depth interviews

Focus groups

Want to know what customers think about a new product or concept? With focus groups, we bring customers together to discuss ideas and gather valuable feedback.

 Focus groups

Continuous customer monitoring

Regular customer surveys keep you informed of trends and developments within your customer base, allowing you to continuously adjust and optimize.

Immediately applicable results

At Markteffect, we go beyond simply collecting data. We ensure that the results are clear and practical, so you can immediately start implementing improvements. Together, we translate insights into action points that contribute to your success.

Would you like to learn more about conducting research among your customer base? contact us and discover how we can help you with valuable and relevant insights.