Markteffect Meat substitutes monitor

Read more about the latest Markteffect Monitor here.

The Markteffect Monitor

The Meat Substitutes Monitor is a comprehensive study that examines the latest trends and developments in the market. In order to make valid comparisons over time with regard to meat substitutes, in addition to the hot topics of the moment, there are a number of standard topics that recur in each measurement:

• Consumption behavior of meat substitutes
• Drivers regarding the consumption of meat substitutes
• Barriers to consuming meat substitutes
• Market developments compared to the previous measurement
• Consumer purchasing behavior
• The most popular purchasing channels 

Your company can participate in the monitor. We map out the brand funnel for meat substitutes for your organization or brand. This gives you insight into brand awareness, image, and consideration. You can also add your own relevant topics, such as specific image statements. We believe it is important that you can make the right decisions based on the best and most relevant insights.

With over 30 years of experience, we know the market inside out. We use a proven approach that focuses on collaboration with our clients.

The research

Each measurement of the Markteffect Monitor is conducted online among an average of 2,000 respondents. Due to the large sample size, statements can be made based on 'the Dutch population' as a whole, but distinctions can also be made between different eating patterns, such as omnivores, flexitarians, vegetarians, and vegans. It is also always possible to distinguish between results based on background characteristics such as gender, age, or postal code.

Are you interested in participating in the next measurement or would you like to know more about the research? Feel free to contact us about the possibilities, without obligation.