Insight into the need for and potential of a (new) training program?

When developing a new vocational, higher professional, or university program, an application for macro-efficiency must be submitted to the Higher Education Efficiency Committee and NVAO. The assessment looks at the need for this program in the labor market and the space available in the national offering. Markteffect macro-efficiency studies for 10 years and is happy to support educational institutions with applications for new programs, relocations, or branch locations.

“We always have a lot to do and not enough time. Add to that a macro-efficiency test, our regular work continuing as usual, and you hope to find a party that acts immediately, understands your questions based on extensive experience, and conducts research quickly, expertly, and efficiently. That is exactly what Davy Zwegers and the Markteffect team did Markteffect and for us.”
Nico van Tol, Director of the Faculty of Health Care, Leiden University of Applied Sciences

How is a macro-efficiency study conducted?

Based on ROA data, UWV data, industry reports, and information about top sectors, among other things, desk research is used to map out the labor market needs and forecasts up to 2024.

In addition, a macro-efficiency study examines the labor market and potential students. This involves conducting quantitative research into market needs among relevant stakeholders. How much demand is there? How many staff are needed? Quantitative research is also conducted among potential students to identify the needs of the intake market. What do they think of the program, does it appeal to them, and are they interested in it? Is the program feasible for the intake market, and would people want to follow it at educational institution X?

If you are looking to refine your professional profile and/or curriculum, qualitative research is a very valuable addition. In this way, the intake data can be substantiated in a qualitative manner.

We have access to an extensive youth and consumer panel, as well as a large panel of participants from the business community. The large size of the panels ensures that participants can only participate once a year. This keeps the research results relevant and accurate.

How does Markteffect make the customer journey unique?

A macro-efficiency study is often conducted using qualitative and quantitative research. The qualitative part provides valuable input for the quantitative research. The quantitative part of the study provides a numerical picture of the actual supply and demand for the program. In this way, the actual demand can be substantiated in the application to the CDHO and NVAO.

We have experienced and senior researchers who have extensive expertise in conducting macro-efficiency studies. Because these colleagues have already conducted dozens of such studies and conducted hundreds of in-depth interviews on this subject, we know how to strike the right chord in both qualitative scripts and online questionnaires.

What are the benefits of a macro-efficiency study?

Central to all our macro-efficiency studies is our collaboration with you as our client. We are convinced that the partnership between your educational institution, as an expert in the field of education and its connection to the labor market, and Markteffect a connecting and independent party, will lead to a successful training application. We work independently and proactively, but with you by our side. We believe it is important to ensure that you can make decisions based on the best and most relevant insights. Ultimately, we help you with concrete reports containing conclusions and recommendations from various target groups, which you can use to demonstrate the potential of the training program.