The Relevance Group

Many organizations have clear growth objectives. They know that opportunities exist, and increasingly realize that these can be found in their own data. But to truly capitalize on these growth opportunities, more is needed than just access to this data. It requires recognizing the right signals, connecting data sources, and being able to act with the right expertise. This is exactly where The Relevance Group makes the difference: by helping organizations recognize the right signals, connect data sources, create strategies, and implement them in practice.

The Relevance Group brings together the best organizations in the fields of strategy, insights, data science, marketing technology, and operational execution. Each organization within the group has been carefully selected for its expertise and culture, as well as its track record. Although each company operates independently, they all share the same culture and a single mission: to help organizations grow by identifying and exploiting (new) opportunities through the use of data.

Creating relevance

Data is everywhere. Think, for example, of customer data, sales data, online data, marketing data, and external data sources. The trick is to link all this data together in the right way and, based on that, to understand consumer behavior even better—or even predict it. In addition, this helps, for example, in discovering new (market) opportunities and developing new revenue models.

By combining active data, collected through market research, with all other available passive data, we can provide clients with even more in-depth insights. This allows us to give the client a 360-degree view. From measuring performance and building dashboards with brand KPIs to predictive modeling and qualitatively refining campaigns based on data science. This enables us to think big when the client wants us to. In this way, we can offer our clients even more than we do now. And that is what The Relevance Group has to offer.

Our partners

The Relevance Group is an international partnership of independent companies with expertise in market research, data science, marketing technology, and artificial intelligence (AI).

Markteffect: we are a strategic market research agency that serves as a one-stop shop for its national and international clients and specializes in more than seven different research areas. Markteffect based in Eindhoven and Amsterdam.

Techonomy: Techonomy is a digital and data service provider based in Eindhoven. Techonomy uses creativity to maximize technological potential. In this digital age of limitless possibilities, Techonomy enables clients to discover and capitalize on emerging opportunities.

Beautiful Lives: Beautiful Lives is a leading research agency based in Utrecht, specializing in qualitative research and innovation processes. They are experts in truly understanding people. Not based on figures and graphs, but by zooming in on emotions, beliefs, and the context in which choices are made.

TDA Group: TDA Group is a leading provider of technology-driven solutions, including Customer Data Platforms (CDP), Master Data Management (MDM), and proprietary segmentation methods. With approximately 120 team members spread across the Netherlands, Belgium, and Germany, TDA brings strong technological expertise that perfectly complements our existing capabilities.

Datalogue: Datalogue transforms data into insights. Datalogue is a full-service data-driven expert based in Hamburg, specializing in the areas of Data Analytics & AI, Data Driven Marketing, Data Driven Consulting, and Data Technology.

DataLab: DataLab is one of the leading companies for Customer Equily in the German-speaking region. DataLab is an end-to-end loyalty and direct marketing service provider that supports its clients in establishing long-term, successful relationships with their consumers. DataLab is based in Düsseldorf.

Converto: The European leader in marketing innovation, supporting its clients in transforming their ideas into tailor-made innovative communications. Converto is based in Switzerland.

IMG: The Interactive Marketing Group (IMG) is a high-end consulting firm for digital pioneers. IMG works with Digital Champions to create the best customer experiences.  IMG is based in Hamburg.

Customlytics: Customlytics is Germany's leading full-stack mobile technology and marketing consulting firm. Customlytics' service offerings include consulting and support for mobile app strategy, product management, analytics, and technology integration.

Please feel free to contact us directly for questions and advice!