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Net promoter score
Sander Bosman
Client Consultant
Ad Likeability model
The Ad Likeability model is used when evaluating or pre-testing TV or radio campaigns or other creations. The model maps out whether the ...
Byron Sharp method
Much has been written and discussed about Australian professor of marketing Byron Sharp and the importance of acquiring new customers. Loyalty would be far ...
Conjoint analysis
A conjoint analysis is a research method that accurately determines consumer choice behavior (and the importance of various aspects in that behavior). This makes it possible to...
Cross Media Tracking analysis
A cross-media tracking analysis (CMT analysis) provides accurate insight into the ROI of a cross-media marketing campaign. Among other things, the analysis reveals the number of website visitors ...
Desk research
Desk research involves researching all available data for the purpose of answering a research question. This available data has already been collected by others and therefore does not need to be...
In-depth interviews
In-depth interviews are a form of qualitative interviews. Qualitative research is better suited than quantitative research for uncovering the underlying motives of customers, employees, or consumers.
Target group panels
To make optimal use of online research, it is important to be able to reach your target group effectively. Markteffect consumer panels, youth panels, international panels, and ...
Face-to-faceresearch
Face-to-face research is an extremely suitable method for quantitative research where the location is important or where there is little or no data available from the ...
Group discussions
A group discussion is a dynamic form of qualitative research. With a good discussion leader, the discussion between participants provides in-depth qualitative information. This offers ...
Implicit association test
An implicit association test (IAT) provides insight into the psychological processes underlying consumer behavior. Consumers are not always ...
Qualitative research
Qualitative research is the right research method when you want insight into the underlying arguments and thought processes of a particular target group. The outcome of qualitative research is ...
Quantitative research
Quantitative research is the right tool when you need representative answers and factual evidence. For example, if you want to measure brand awareness among a representative group of Dutch people ...
Marketing mix modeling
Marketing mix modeling is an advanced research method that allows you to analyze how effective your marketing expenditures are. This method is often used by larger companies that ...
Mystery shopping
A mystery shopping survey provides insight into the customer-friendliness, accessibility, and expertise of your staff. This allows you to quickly determine whether your staff is polite and professional.
Next step session
To ensure that a research report does not end up in a desk drawer but is actually implemented within the organization, Markteffect has developed Markteffect Next Step...
Online Community
An online community is a highly interactive form of qualitative research. An online community provides you with concrete and practical advice. The specialized discussion leaders at ...
Online research
Online research is a fast and effective fieldwork method for collecting data for your research. It is a form of quantitative research that is often used ...
Written examination
Since the advent of online research, written research has been overtaken. Sometimes unjustifiably, because written research is an important method for various research questions and target groups.
Story mapping
Story mapping is a method that combines qualitative and quantitative research to gain greater insight. For example, when it comes to the customer journey: …
Telephone survey
Telephone surveys, like online surveys, are a form of quantitative research. Since the advent of the internet, online surveys have quickly become the most commonly used ...
Probability analysis
A hit rate analysis is an analysis that maps out the effect of a campaign based on (expected) contact frequency. Is there a connection between ...
Fieldworkteam
Markteffect a fieldwork team that focuses on data collection for our offline surveys and provides support for online surveys. The fieldwork team consists of ...
Customer arena research
Want to discover what your customers really think? Or gain qualitative insights into your campaign, format, or product? The customer arena is an effective and interactive ...
Gabor-Granger method
The Gabor-Granger method provides insight into price estimates and willingness to pay for a product or service. This method is ideal if ...
WhatsApp Research
WhatsApp research is a qualitative research method that can be used to engage with your (future) customers in a simple and accessible way. …
Shopper Decision Tree analysis
To convince consumers and shoppers to choose your brand or product in the supermarket, it is essential that you know how ...
Research your own customer base
Would you like to better understand what drives your own customers, how satisfied they are, and what their needs are? By conducting research among your customer base, you will gain ...
MaxDiff analysis
The MaxDiff methodology is an example of a technique based on consumer choice behavior. When making various choices, consumers weigh ...
Golden Question analysis
The Golden Question analysis is a powerful method for effectively segmenting target groups and understanding their behavior, attitudes, and knowledge. This analysis builds on ...
Customer Effort Score
The Customer Effort Score (CES) is a research method that measures how much effort customers experience during specific interactions with your organization. Unlike the ...
On-site market research
On-site market research is a powerful way to gain valuable insights directly from the environment where your target audience is located. Whether it's ...
Qualitative panel research
In qualitative panel research, we work with carefully selected panel members who participate in in-depth research sessions. This type of research focuses on gaining in-depth insights ...
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