Types of research solutions

As a strategic research agency, we offer a wide range of research services. On this page, you will find the different types of research we specialize in. 

Go directly to research for: Target group & Behavioral research - Product & Innovation research - Branding & Communication research - Satisfaction & Experience research

If the desired examination is not listed, or if you would prefer to contact a research specialist directly, that is possible here

Brand tracker

Continuous insight into the most important marketing KPIs? In many cases, it is sufficient to conduct a survey at a specific moment in time, based on ...

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Needs assessment

Is there interest in your (new) product or service? needs assessment research valuable for testing a new product or service that you are introducing in ...

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Campaign impact measurement

How effective are your (marketing) campaigns? If you are responsible for marketing and communication budgets, you may occasionally wonder what the ...

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Campaign pre-test

A campaign pre-test is extremely valuable in determining in advance whether the approach of a campaign will strike the right chord with your ...

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Customer journey

What does the (current) customer journey look like? In a customer journey study, we map out the journey that a prospect or consumer takes ...

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Target group research

Who is your target audience and what motivates them? Target audience research is essential when you are launching a new service or product on the market...

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Employer Branding

Curious about how your brand is perceived as an employer? Is the brand and name well known within your target group, and is this perception positive or perhaps ...

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Feasibility study

Working on a new product or service? Applying for financing from a bank? Confirmation that you are on the right track with ...

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Image survey

Want to know what your target audience really thinks about you? A good reputation comes on foot and leaves on horseback. A well-known proverb that has been around for ages...

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Customer satisfaction survey

A customer satisfaction survey reveals the strengths and areas for improvement according to customers. What do your customers actually think about your brand or organization? Where ...

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Macro-efficiency study

A macro-effectiveness study is the right tool when you are considering developing a new training program. This study helps to gain insight into the potential of ...

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Employee satisfaction survey

An employee satisfaction survey helps to identify strengths, weaknesses, opportunities, and threats from the perspective of your employees. How ...

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ESS quick scan

Looking for a quick, standardized measure of employee satisfaction? Listening to employees and continuously improving working conditions is very important.

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Brand awareness survey

Want to know how well your brand is known among your target audience? For many organizations,brand awarenessis one of the most important marketing goals. High brand awareness among ...

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Podcast brand lift study

What are the actual benefits of advertising in a podcast for a brand? To gain insight into the impact of podcasts as a marketing tool and the ...

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Positioning research

A positioning study provides insight into your position in the market relative to the competition. Good positioning is worth its weight in gold for any organization. How ...

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PR research

A PR survey is the ideal survey when you want to gain relevant media attention and impactful PR insights. Make headlines in (online) media with interesting survey results for ...

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Taste test research

A taste test is indispensable if you want to gain insight into your own target group's opinion of a (new) product. For example, if you want to have your product compared (independently) ...

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Usage & attitude

A usage and attitude survey provides insights into the orientation, purchase, and use of a product (category) among a selected target group. What deserves extra attention...

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baseline measurement

To obtain a clear picture of your performance, it is essential to make a fair comparison. This is only possible if you both...

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Other types of research

Markteffect a wide range of research services. These services often cannot be categorized under a single name. Examples include conducting ...

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Market research agency Markteffect

We are Markteffect. Experts in market research and passionate about our profession. This is one of the reasons why we were named 'Data & Insights Agency of the Year 2025' and 'Market Research Agency of the Year 2020'. We are happy to help you! 

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters. With over 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. Read more about our approach here.

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