Influencers of study choice: parents, counselors, and mentors

The role of parents

Parents play an essential role in young people's study choice process. Their influence and involvement can have a significant impact on the final study program a student chooses. The role of parents in the study choice process can vary, from providing emotional support to offering practical advice and financial support. Research into the role of parents in the study choice process is important because it provides insight into the dynamics between parents and students and the factors that influence students' decision-making. Research in this area can help educational institutions and career advisors develop a plan for parental involvement and offer appropriate support to both students and parents. It contributes to a better understanding of the factors that influence the study choice process and helps to promote well-considered and successful study choices. Good (substantive) awareness and a good image as an educational institution among this target group are also important, and we map this out through customized research for educational institutions.

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Deans and mentors

Deans and mentors play a crucial role in the study choice process of students. Their function is focused on guiding, advising, and supporting students in making well-considered study choices and career decisions. The importance of research into the role of deans and mentors in the study choice process lies in improving the support they can offer. Educational institutions gain more insight into which approaches are most effective in guiding students in their study choices. It enables them to improve the training and development of counselors and mentors, as well as the resources and programs available to help students make the right decisions about their time at university and their professional future.

Markteffect monitor

In collaboration with dozens of educational institutions, we conduct a nationwide survey every few years to assess the role of parents in the study choice process of young people. Read more about it by clicking on the button.

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