Thedropout survey

Understanding the motives of dropouts, i.e., prospective students who, after applying (and enrolling), did not confirm their enrollment by starting the program at your educational institution.
One of the phases in the student journey is called "dropouts." Educational institutions put a lot of effort into information activities such as open days and their websites to promote their programs. But not every potential student who has attended your information activities will ultimately choose your program.

The group of students who do not actually start the program after enrolling are also referred to as "dropouts." This group represents a valuable source of information for an educational institution. Understanding the reasons behind their decision is essential. Every potential student ultimately makes a final choice: your educational institution, a competitor, a gap year, repeating a year, transferring to a higher or lower level in secondary school, or entering the labor market. This results in the final enrollment in your programs at the start of the new school year (around mid-September/October), after which an evaluation can take place.

Markteffect research into this target group to identify the main reasons for withdrawal and to identify areas where the educational institution can make improvements to reduce this group. Previous studies have shown that the provision of information, open days, and the process between registration and withdrawal have a major influence. During this student journey, various factors can arise that cast doubt on an enrollment before it is confirmed.

Research into people who cancel their subscriptions

The study identifies the motives and suggestions for improvement among those who withdraw, with the ultimate result of reducing both the number of withdrawals and the percentage of withdrawals in the following recruitment year. Markteffect educational institutions the opportunity to gain insight into the considerations of dropouts, i.e., potential students who, after applying, did not start their enrollment in a specific program at your educational institution.
Using a direct telephone survey conducted by the Markteffect call center, people who have withdrawn from the educational institution's database are interviewed. This survey is conducted by call center employees who are also students alongside their work at the call center. This means they understand the target group well and are able to conduct semi-structured interviews based on the prepared questionnaire.
The research takes approximately eight weeks to complete. The optimal period for conducting the dropout survey is September, October, and November, at the start of the school year.

What are the benefits of a dropout survey?

Understanding the withdrawal process of prospective students at all levels;
Practical visual reporting including conclusions and recommendations;
On-site presentation at your educational institution, including advice and insights based on the reasons given by those who withdrew.

Are you interested in a dropout survey, or would you like to know how Markteffect can further assist Markteffect educational institution? Please feel free to contact us for more information.

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