Bachelor's degree graduates

Insight into the motives and reasons of bachelor's students who leave college or university after obtaining their degree without enrolling in a master's program at your educational institution.
Bachelor's students have numerous options for continuing their student journey, with current students often being the main source of new intake for master's programs at the same educational institution. Facilitating this transition and generating interest in master's programs within their own college or university is therefore a priority in the strategy of colleges and universities. However, in cases where a bachelor's student leaves the educational institution without making use of this natural transition to one of the master's programs on offer, it becomes essential to understand the motives of these 'leavers'.

Bachelor's degree leavers are bachelor's students who leave the educational institution after obtaining their degree without participating in a follow-up program for a master's degree. It is important for colleges and universities to gain insight into the motives of these departing students, so that educational institutions can optimally tailor their master's programs and information about these programs to the study preferences of potential master's students. The research identifies the main motivations of bachelor's degree leavers to transfer to another educational institution and which elements, such as study programs, location, and satisfaction with the institution, were decisive in this decision. Creating a smooth and natural transition from bachelor's to master's degree can improve the flow of bachelor's students to a master's program within the institution itself.

Our experience and expertise in education, combined with the strong relationships we maintain with our current clients, enable us to provide appropriate advice. The report is full of relevant insights for your educational institution, because we really want to help you move forward.

Research on bachelor's degree leavers

A bachelor's degree leavers survey provides insight into the motives and reasons behind leavers' decisions. Among other things, it examines whether leavers have chosen to pursue a master's degree or whether they have opted for a different (temporary) next step, such as entering the labor market. In addition, the survey focuses on the opportunities that the college or university could have taken to retain leavers, thereby aiming to gain an in-depth understanding of the complex dynamics behind these students' choices.
Telephone surveys are generally preferred for questioning this target group, possibly supplemented with online surveys. In order to generate valuable and usable results, it is essential to be able to examine the specific motivations, barriers, opinions, and possible areas for improvement in detail. Telephone surveys often offer the most suitable approach for this, allowing in-depth insights to be gained.
The optimal time to conduct a bachelor's leavers survey is during the months of September, October, and November. The survey not only records the moment when leavers made the decision to pursue a master's degree elsewhere, but also examines their perspective on the information provided regarding the master's programs offered by their initial college or university.

What are the benefits of researching bachelor's degree leavers?

Insight into the decision-making process of students who leave college or university after obtaining their bachelor's degree without pursuing a master's degree;
Practical visual reporting including conclusions and recommendations;
Presentation at your educational institution, including advice and insights based on the motivations of bachelor's degree leavers.

Are you interested in a bachelor's degree leavers survey, or would you like to know how we can help your educational institution?
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