Bachelor's Degree in Loyalty & Transfer Students

This progression promotes knowledge building, higher degrees, and offers educational institutions the opportunity to retain students internally.

As a result, students enjoy their education at your educational institution for longer, graduate with more knowledge to enter the labor market, and obtain an additional diploma. Thanks to our expertise and experience in the education sector, we can provide appropriate advice based on relevant research. We have close ties with the education sector and maintain good relationships with our current clients.

Vocational education: Current vocational education programs and possible further education at the vocational level

• Within vocational education, it is common for students to transfer from a level 1, 2, or 3 program to a new BOL or BBL program at level 3 or 4. This progression not only promotes the acquisition of additional knowledge and ultimately a higher-level diploma, but also offers MBO educational institutions the opportunity to retain these transfer students internally, which increases the intake of level 3 and 4 programs. This has advantages because it is easier to reach and inform existing students than to target and retain potential students who do not already have ties to the educational institution.
• Assessing satisfaction with current programs plays an important role in promoting progression opportunities. This is particularly relevant because dissatisfied students are more likely to consider a second vocational education program at a different educational institution.
• We conduct a satisfaction survey among students to assess their experience with the initial program. In addition, the survey not only highlights the degree of satisfaction, but also focuses on transfer intentions, satisfaction factors, and factors that cause dissatisfaction with regard to support in making a follow-up choice.

HBO: The current HBO program and possible further education at HBO level

• In higher professional education, it is common for bachelor's degree graduates to consider pursuing a master's degree at the same university of applied sciences. However, research shows that making this choice is not always straightforward due to the wide range of options available. In the final year of their bachelor's program, students often ask themselves questions such as which field of study they want to pursue in their master's program, whether they prefer a practical master's program at a university of applied sciences or a scientific master's program at a research university, whether they want to pursue their master's program at the same university of applied sciences, and what other aspects, such as living environment, play a role.
• We support colleges in identifying loyalty, transfer intentions, and both motivating and hindering factors for continuing the educational pathway within the same college, with similar pathways also applicable to Associate Degree students who choose to continue with a bachelor's degree program.

Wo: The bachelor's degree and a possible master's degree at the university

• In university education, it is common for bachelor's degree graduates to consider pursuing a master's degree at the same university. Research shows that making this choice is not always straightforward due to the wide range of options available. In the final year of their bachelor's program, students often ask themselves questions such as which field of study they want to pursue in their master's program, whether they prefer a scientific master's program or possibly a practical higher professional education master's program, whether they want to pursue their master's program at the same university, and what other factors such as living environment and lifestyle play a role.
• We support universities in identifying loyalty, progression intentions, and both motivating and hindering factors for continuing the educational pathway within the same university.

Research into bachelor loyalty

• One of the insights from the study concerns the motives and reasons of vocational, higher professional, and university students who, after obtaining their diploma, continue their education with a master's degree or higher-level program at your own educational institution.
• An efficient online questionnaire is designed to record the opinions and feedback of penultimate- and final-year bachelor's students at your educational institution. The questionnaire is supported by various visual elements.
• The turnaround time for the survey is approximately 7-8 weeks. The optimal period for conducting the survey is mid-October through December.

What are the benefits of researching bachelor loyalty?

1. Insight into the motives and reasons of vocational, higher professional, and university students who, after obtaining their diploma, continue their education at your own educational institution with a master's degree or higher-level program;
2. Practical visual reporting including conclusions and recommendations;
3. Presentation at your educational institution, including advice and insights based on the motivations of vocational, higher professional, and university students.

Are you interested in a study of potential transfer students, or are you curious about how Markteffect can further assist Markteffect educational institution? Please feel free to contact us for more information.