Markteffect Image monitor

Every school year, we conduct the Imagomonitor survey among thousands of pupils and students in secondary vocational education, higher professional education, and university education. The survey is conducted on an overarching basis, using the working area of each educational institution as a basis. All dozens of educational institutions participating in the monitor receive their own customized report with their own results and competitive data. The survey originated from a social alliance between educational institutions of different levels of education that Markteffect the survey together with Markteffect for many years.

The Imagomonitor provides relevant insights into brand awareness, orientation, educational institution preference, and image, enabling educational institutions to tailor their marketing and recruitment strategies to the needs of their target group. In addition, Markteffect involvement Markteffect a pleasant collaboration, which leads to measurable results: educational institutions use the results to monitor and adjust KPIs and to reach and support prospective students more effectively.

Research into the image of educational institutions

• The study focuses on the level of knowledge, attitudes, and behavior toward vocational colleges, colleges of higher education, and universities among potential students in the field of work:
  • Knowledge: what is the top-of-mind, spontaneous, and aided brand awareness of vocational colleges, universities of applied sciences, and universities among potential students?
  • • Attitude (image): what words come to mind for potential students who are familiar with your vocational college, university of applied sciences, or university when they think of your educational institution? According to potential students, in what ways does your vocational college, university of applied sciences, or university stand out from your main competitors?
  • Behavior: what orientation phases can be distinguished in the orientation process of prospective students based on the study choice activities they have undertaken?
• Quantitative fieldwork Markteffect conducted online with the help of Markteffect 's youth panel. Potential students can participate in the research through gamification.
• Every year in August and September, individual kick-offs take place with all participating educational institutions. This is followed by online fieldwork among the target group with Markteffect youth panels. Between January and March, the report is delivered and a comprehensive advisory presentation takes place on location at participating educational institutions.

“HAS University of Applied Sciences has been participating in the Imagomonitor since 2012. It is a professional survey that provides us with useful insights to improve our marketing and communication towards students every year and make it more effective. In addition to the lessons learned from the results, there are also USPs every year that confirm our position. This helps us as professionals to strengthen our internal position. In short, the Imagomonitor has a positive effect both externally and internally!"
- Lindsay Kemps-Saitch, Head of Communication & Marketing, HAS University of Applied Sciences

What are the benefits of participating in the Image Monitor?

1. Insight into the brand awareness, competitive position, and image among potential students of your educational institution within the working area;
2. Practical visual reporting including conclusions and recommendations;
3. Presentation at your educational institution, including advice and insights based on developments in the field of study choice.

Are you interested in participating or would you like to know how we can further assist your educational institution? Please feel free to contact us for more information.