Understanding the effects of a partnership through a Leisure Partnership Impact Assessment Culture

Through careful market research, we help you make every euro you invest count. Together, we create a win-win situation: cultural institutions benefit from sustainable investments, while companies achieve high returns and strengthen their brand value at the same time.

How does Markteffect conduct Markteffect Leisure Partnership Impact Assessment for Culture?

Markteffect developed its own research methodology with specific research questions that accurately map the effects of a sponsorship. The results of this partnership impact measurement help you to better conduct the conversation between you and your sponsorship partner (sponsor and sponsorship object).

On the one hand, the results provide tools for evaluating the partnership in terms of its contribution to the most important KPIs. On the other hand, the research provides concrete insight into what is already going well and where there is room for improvement, enabling you to work together in a more targeted way to achieve success.

How Markteffect a Leisure Partnership Effect Measurement Culture Markteffect from Markteffect ?

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters.

In addition, we have been part of The Relevance Group since January 2024. The Relevance Group is an international partnership of independent companies with expertise in market research, data science, marketing technology, and artificial intelligence (AI). Thanks to this collaboration, we can directly translate insights into strategy and positioning.

In addition, we have access to a global consumer panel. This allows us to respond quickly and flexibly. In addition to regular consumers, we also know how to effectively survey hard-to-reach target groups, such as B2B.

What insights does a Leisure Partnership Impact Assessment Culture provide?

A Leisure Partnership Impact Assessment Culture provides valuable insights into the effectiveness of your collaboration. It allows you to discover whether your target group is familiar with the partnership and what positive impact it has.

In addition, you will gain insight into the extent to which your target group considers the partnership appropriate and whether there is a sponsor fit between the cultural institution and the partner. It will also become clear how the partnership influences brand consideration, brand preference, and important brand KPIs.

Finally, you will gain insight into other effects of the partnership, which will help you optimize your strategy.