Candidate journey

What is the candidate journey in market research?

In market research, candidate journey research refers to mapping and analyzing the experiences, expectations, emotions, and pain points of applicants during their interaction with an organization. The goal? To understand how candidates actually experience the application process. Where do they experience friction? What do they like? And where is there room for improvement?

The research often focuses on the following elements:

• Candidate's search
• First impression of the organization (e.g., via social media or job postings)
• User-friendliness of the application website
• Duration of the process
• Transparency of communication
• Quality of contact with recruiters
• Experience during job interviews
• Experience after rejection or appointment

With these insights, an organization can refine its recruitment strategy and truly stand out in a tight labor market.

The candidate journey in practice

A candidate journey study can be conducted as follows: What exactly do you want to learn from the candidate experience? Why do candidates drop out, how is the application process assessed, or how distinctive is the employer brand?

This can be investigated, for example, through online questionnaires, interviews, or mystery applicants. Based on the data, a candidate journey map can be visualized with different phases and touchpoints of the candidates, including emotions and bottlenecks.Markteffect alsoMarkteffect a clear report, full of insights and concrete points for improvement. This allows you, as the client, to immediately start improving the candidate experience.

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Recently, we have seen growing interest in the subject of recruitment marketing and have conducted several studies for a diverse group of clients.

Curious about what we can do for your brand? Feel free to contact us via chat or email. We are happy to help!