Dynamic dashboard

What is a dynamic dashboard?

A dashboard is a powerful tool for data analysis and provides insight into an organization's most important KPIs and statistics at a glance. Depending on the client's requirements, the relevant data sources are linked and a visually appealing dashboard is developed that the user can operate independently. Various insights can be easily explored using buttons and drop-down menus.

After gathering market insights, customer behavior, performance data, or other relevant data through market research, the data specialist gets to work with tools such as Microsoft Power BI or Google Looker Studio. Based on the client's specific wishes, current insights and interactive features are incorporated into a dashboard that matches the organization's corporate identity.

Dynamic dashboards in practice

Every month, we provide multiple clients with dynamic marketing dashboards that give them real-time insight into their marketing campaigns, customer behavior, and market conditions. Thanks to links to data analyses, market research insights, and additional sources such as web analytics, marketers can quickly adapt and adjust their strategies based on reliable and up-to-date data. This not only contributes to a more efficient way of working, but also increases the impact of marketing efforts.

Depending on the available data, the research conducted, and the specific wishes of the client, we develop fully customized dashboards. Consider, for example, a dashboard that displays the development of brand awareness in real time or provides insight into the performance of campaigns.

Would you like to speak with a research specialist, without obligation?

Many organizations already use dynamic dashboards in practice. Are you curious about what we can do for your brand? Feel free to contact Client Consultant Stefanie.