Employee Net Promoter Score (eNPS)

What is eNPS?

Within market research, the eNPS (employee Net Promoter Score) is often used as part of employee satisfaction surveys or culture surveys. It is a standardized and measurable way to:

• Identify trends in employee satisfaction;
• Measuring the effectiveness of HR and leadership strategies;
• Enabling benchmarking within the sector.

For market researchers, eNPS is attractive because it is accessible, quick to implement, and easy to analyze. Due to the simplicity of the method, eNPS can also be used frequently, for example every quarter or half-year, to quickly identify changes in employee satisfaction.

Based on the question, "How likely would you be to recommend the organization as an employer to a friend or colleague?", employees give a score from 0 to 10, after which they are divided into three groups:

• Promoters (9-10): Enthusiastic employees who recommend the organization.
• Passives (7-8): Neutral employees, not negative, but also not active ambassadors.
• Detractors (0-6): Critical employees who are unlikely to recommend the organization.

The final eNPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. Passives are not included in the calculation.

How does eNPS work in practice?

In practice, the eNPS is often used as a KPI or indicator in employee surveys. It helps organizations quickly gain insight into how employees experience the working environment and to what extent they would recommend the organization as an employer.

eNPS is mainly used in internal market research such as employee surveys, employer image surveys, or culture measurements. It is often used in pulse surveys to measure employee satisfaction and engagement regularly and quickly. This allows organizations to continuously monitor employee satisfaction and engagement.

Organizations use eNPS to measure how employees experience their employer and whether they are willing to recommend the organization to others. This provides valuable input for HR teams and management in monitoring and strengthening the organizational culture and working environment.

The eNPS provides quick, clear insights that help organizations improve their experience and strengthen their employer brand.

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