Employee Value Proposition (EVP)

What is Employee Value Proposition in market research?

The EVP plays a central role in labor market research, employer branding, and employee satisfaction surveys. It also helps to provide insight into the wishes, needs, and motivations of both current and potential employees. Using data and insights from research, we map out how attractive your organization really is as an employer. This allows you to focus on the most important employer branding KPIs and work on increasing satisfaction among your current employees.

EVP in practice

By conducting research among both current and potential employees, companies can identify areas where they can and must focus their efforts in order to distinguish themselves from their competitors.

The insights from the report form a strong basis for setting up actions. This allows you to translate the wishes and needs of the target group into effective recruitment and hiring campaigns. At the same time, you can work internally on improving employee satisfaction and strengthening loyalty.

Would you like to speak with a research specialist, without obligation? Recently, we have seen an increase in research projects aimed at mapping the employer brand and identity for a diverse group of clients.

Curious about what we can do for your brand? Feel free to contact our Client Consultant Joris, who will be happy to discuss your options with you!