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Loyaltymodel

Based on overall satisfaction and willingness to recommend (Net Promoter Score), a loyalty model distinguishes between groups such as absolute fans and defectors.
This model has been developed to help us better determine what kind of customers/employees your organization is dealing with.

We distinguish between the following groups:

  • Fans: are very satisfied and would definitely recommend;
  • Passive supporters: are satisfied, but slightly less inclined to recommend;
  • Unattached satisfied: are satisfied, but do not recommend;
  • Disappointed: are currently dissatisfied, but would still recommend as an employer due to previous positive experiences;
  • Dissatisfied retainers: are dissatisfied and less inclined to recommend;
  • Runaways: are dissatisfied and do not recommend.

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