Markteffect: yourpartner in market research

Why Markteffect?

We are a market research agency based in the Netherlands, in the center of Amsterdam and Eindhoven. Choosing the right research partner can make all the difference. With us you can benefit from:

• Trusted by leading brands: Over 20 years of experience in delivering actionable insights for organizations such as ASML, Save the Children, Haribo, Cloetta, Transavia, and KNVB.
• Proven expertise: Decades of experience across multiple industries.
• Reliable insights: Data-driven reports or data dashboards, easy to implement and act on.
• Client-first approach: We work closely with you to achieve your goals. We don’t just deliver reports, we deliver clarity, confidence, and results.
• Global reach, local expertise: We operate worldwide, with panel members all around the world.

Ready to unlock the power of insights?

What we offer

We offer data and insights that help brands move forward. Our research services cover every stage of your business challenges, from testing your concept to execution and evaluating campaigns or satisfaction. We tailor every study to your objectives.

Target group and behavior research

A clear 360-degree view of your (desired) target group. What motivates them, how do they act, and what barriers do they encounter in their journey?

 Check out our target group and behavior research solutions

Product and innovation research

From concept and product validation to go-to market strategies. Our insights provide validation for your product or service.

 Check out our product and innovation research solutions

Branding and communication research

Directly applicable insights that provide a clear indication of how organizations can build their brand, communication, or marketing strategies. A clear view of the mental availability of your brand or product.

 Check out our branding and communication research solutions

Satisfaction and experience research

Insights focused on B2B, B2C, and B2E results. How well is your product, brand, or service perceived by the customer? We provide clear insights into functional and emotional relationships between the customer and your brand.

 Check out our satisfaction and experience research solutions

About us

We are one of the top 5 leading Market Research agencies in the Netherlands and in 2025 were awarded the title “Best Data & Insights agency of the year”, an award hosted by the official branch organisation in the Netherlands.

We are part of The Relevance Group, an international group of companies across Europe, each with their own speciality in helping organizations grow based on data. This gives us access to a powerful network of research and insights expertise. Over the years, we have been recognized with multiple industry awards, a testament to our quality, innovation, and impact.

When you partner up with Markteffect, you don’t just get data, but you’ll get a meaningful partner that offers you insights that inspire action.

We work with

Discover what we can do for you

We offer a wide range of research options. Check one of our four domains to see the research solutions below or get in touch with our specialists to discuss how we can make a difference for you.