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needs assessment research healthier food options at sporting events
Customer cases
Sponsor impact measurement for FC Twente to map the impact of sponsorships
Image and positioning research for Roda JC
Fan survey for the KNVB
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Sponsor impact measurement: Viking
Feasibility study: PSV Fan Store
Collaboration between Markteffect PSV
Satisfaction survey: RKC Waalwijk
Sponsor impact measurement: N.E.C.
Online Community: Vitesse
Sponsor impact measurement: NAC Breda
Sponsor impact measurement for Aeromexico & PSV
Experience survey on mixed soccer for the KNVB
News items
Improve the performance of your sports campaigns by measuring their effectiveness.
How well known are the sponsors in cycling?
Markteffect Heroes Den Bosch launch partnership for optimal business club experience
New trend: young people embrace hiking as a sporty lifestyle
Why market research is crucial for successful sports strategies
More than visibility: how sponsor impact measurement reveals the true impact of sponsorship
The supporter card: discover the distribution of soccer fans in the Netherlands
Research for the Dutch festival season
How do Dutch people feel about their sitting habits?
Five facts about sports fans in the Netherlands
These are the most popular sporting events, competitions, and sponsors in the Netherlands.
Soccer fans most often have positive associations with Sparta Rotterdam.
The Sports Poll: Do fantasy sports games lead to greater engagement with a sport?
Research into the most likeable top athletes in the Netherlands
Sponsorship research - Developments in sponsorship 2024
As athletes, we are overloaded and overworked - Blog by sports research specialist Bas de Vries
Sports sponsorship and ethics: They really go hand in hand
The social value of sport
Sponsorship in today's marketing world: a new framework
The magic of society lies in the little things
From live to experience: the transformation of sports in media
Research into the social value of PSV Eindhoven in the region
Impact of sports on society during the Sponsorreport Annual Conference
Research agency Markteffect out sponsorship opportunities and returns
Eredivisie sponsors very positive about partnership
Who is the frontrunner? RunningNL and Markteffect the answer.
Sport as a stimulus for the social domain: connecting, more inclusive, and more sustainable
The Sports Poll: How popular was the Women's World Cup in the Netherlands?
Sports sponsor and supporter for life
The Sports Poll: Are sports sponsors sufficiently socially engaged?
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Shirt sponsor Inspirience 2023
The most valuable Dutch top athlete
Soccer fans sleep better when the Dutch national team wins
8 million Dutch people spend more hours involved in professional soccer
How should sponsorship in professional soccer be used to achieve optimal ROI?
More sporting goods sold due to impact of coronavirus pandemic
Benchmark sponsorship 2022: Lessons learned from COVID-19
Max Verstappen attracts millions of new Formula 1 fans
The Sponsorship Conversion Funnel
Regulation of online gambling market causes significant division
Triple Double, Markteffect Abovo Maxlead join forces
PSV and Markteffect their long-term partnership
Euro 2020: Heineken is the most well-known EURO 2020 sponsor
BrabantSport interview with Thomas Huigen
2021 European Championship viewing behavior survey
Business partners of professional soccer clubs very positive about partnership, despite uncertainties caused by COVID-19
Small proportion of Dutch people will avoid sporting events in the future due to coronavirus
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Season ticket holders divided over compensation if the competition is not completed
Markteffect sports marketing trends in the Netherlands with Sponsorreport
BeNeLiga causes division among soccer fans
Dutch soccer fans much less enthusiastic about VAR
Dumoulin remains most appealing cyclist
ING most famous World Cup soccer sponsor
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N.E.C. and Markteffect Group: 'Market research. The basis for marketing and communication'
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SPECO Sportmarketing and Markteffect forces to investigate successful sponsorship matches
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Initial results of Rwanda & Arsenal sponsorship cautiously positive
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Market research agency Markteffect N.E.C. intensify their commitment
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Many winter sports enthusiasts lax with snow chains
Soccer fans on VAR: "I cheer less loudly when a goal is scored now."
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VAR popular among soccer fans
Launch of Customer Satisfaction Tracker for PSV Business by Markteffect
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Markteffect Official Sponsor of PSV!
Impact sponsorship deal Rwanda & Arsenal: Rwanda's consideration potentially three times higher
Sports marketing: eDivisie attractive to sponsors
How market research boosts sports sponsorship
Markteffect Business Event provides food for thought in both business and sporting terms
What the Volvo Ocean Race and postal codes have in common
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From sponsorship to partnership: how do you measure that?
Young people donate through T-shirt campaign for professional soccer
Enormous potential for shirt sponsors in Dutch soccer league
Markteffect official supplier of PSV
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