Insight into the effectiveness of advertising brochures through a brochure survey

The Dutch love advertising brochures. The figures from Het Markteffect Folderonderzoek 2024 (The Market Effect Large Brochure Survey 2024) speak for themselves: 87% of readers take action as a result of the brochure, and for no less than 51% of readers, the brochure largely determines their shopping list. This shows how great the influence of brochures is on consumers' purchasing behavior.

How is a brochure survey conducted?

The brochure survey takes place at two crucial measurement moments. First, we investigate whether consumers intend to visit a store or purchase a product based on the brochure. A week later, we investigate whether this intention has actually led to store traffic and purchases. This gives you a complete picture of both the intention and the final conversion.

The brochure survey is usually conducted using quantitative research, in which we use online questionnaires. In some cases, qualitative research can be used to gain deeper insight into the motivations and perceptions of consumers.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a deeper insight into the opinions and needs of your target group. Quantitative research provides hard data, while qualitative research provides context.

How does Markteffect make Markteffect brochure survey unique?

We have been conducting leaflet research for many years. This means we know exactly which questions to ask to provide valuable insights—and which not to ask—so that you get the most out of your research.

We also have direct access to high-quality panels. This allows us to accurately measure delivery quality, compile a representative sample, and respond specifically to your specific questions.

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach, in which collaboration with our clients is central.

What are the benefits of a brochure survey?

A leaflet survey provides valuable insights that help you understand and optimize the effectiveness of your advertising leaflets. It gives you concrete insight into delivery quality, the effect on store visits and purchases, and the impact on your brand awareness and image.

It also provides a detailed picture of your target group's purchasing behavior, allowing you to see the extent to which your leaflets influence consumer decisions. With this data, you can better align your marketing efforts, optimize campaigns, and improve your overall strategy to increase conversion.