How strong is your market position compared to (local) competitors?

A branch survey helps you gain detailed insight at the local level. For example, it provides insight into the awareness, image, and preference of your store in the local region in which you operate. Think, for example, of specific neighborhoods, streets, or villages around your location. In addition, the most important competitors are also taken into account. By listening to customer feedback, you can discover opportunities and areas for improvement. This allows you to prevent customers from leaving and encourage them to return. After all, a satisfied customer is a loyal customer.

But at the same time, learn about the non-customers in your area. Why don't they come to your store? And where do they get their products? What can you do to attract these people to your store? By gaining these insights at the local level, you can develop a targeted approach to improve your market position.

How is a branch investigation conducted?

Markteffect developed a research design that allows the fieldwork team to conduct research in the immediate vicinity. The fieldwork team uses tablets to conduct surveys in the vicinity of the store and also visits local residents to collect data. As a retailer, you can specify exactly which neighborhoods should be surveyed.

In order to make quantitative statements, a questionnaire is drawn up in consultation with you. This is often a combination of closed and open questions, with the open questions providing additional qualitative insights. The questionnaire will always be agreed with you in advance during a kick-off meeting. Markteffect extensive experience with this type of research and draws on its extensive knowledge and experience, combined with the latest developments in the relevant market.

The branch survey identifies the motivations of customers and non-customers in each region: why they do or do not visit your store and who your biggest competitor is. The areas for improvement are presented in a report, which you can use to improve your own position in the (local) market. This allows you to develop targeted strategies and better reach your target group.

How does Markteffect make Markteffect research unique?

The research team, consisting of more than 75 specialists, specializes in research in the retail sector. Markteffect already conducted various branch studies for PLUS Supermarkt, Boni, and Nettorama, among others.

Markteffect help you not only with conducting research, but also with interpreting and implementing the research results. This is done through the Markteffect Step Session, in which the results are analyzed together with you and translated into concrete plans for integration into your current strategies. Experience shows that these sessions, which are organized with the internal project team, generate many new ideas and inspiration.

What are the benefits of branch research?

The primary objective of a branch survey is to determine the motivations of both customers and non-customers in relation to your branch. In addition, this survey provides insight into the brand funnel of the local branches. A branch survey examines the level of awareness, image, and consideration and preference of your branch in comparison with competing formulas.

At Markteffect , you won't Markteffect a report consisting solely of hard figures. Our research specialists ensure that the report serves as a guide to help your organization reach the next level. You will receive clear advice and recommendations, allowing you to identify exactly where there is room for improvement. In this way Markteffect you can make decisions based on the best and most relevant insights.

The advantage of a branch survey is that you gain very specific insights on a local scale. This allows you to pinpoint exactly how the store is perceived by the target group.

If you choose to analyze your branches on a regular basis in relation to competing formulas, Markteffect offers Markteffect option of displaying the report in a user-friendly online dashboard. This allows you to quickly and easily view the results and follow developments yourself, wherever you are.

The advantages ofthe online dashboard:

• Access to recent research results anytime, anywhere;
• View scores and developments at a glance;
• You can easily make selections for specific insights, for example based on gender or age;
• Easily export research results to Excel or PowerPoint;
• Multiple licenses per organization, which can be customized based on role. For example, MT members can see the entire dashboard, but certain data can be restricted for colleagues.