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Understanding the motivation of new and former Nespresso customers
Customer cases
Insight into wishes and needs through concept and needs assessment research a unique Bossche Bol concept
Insights into the coffee market via the Usage & Attitude Survey for Copar & Australian Coffee
Insight into the target group via the Online Community Survey for RAAK Gazeuse
Concept test for Haribo F!ZZ
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Birra Moretti's brand consideration doubled through podcast sponsorship
Positioning research for Oil & Vinegar
Successful product launch for HG Drain Cleaner through concept testing research
Taste test: Bavaria 0.0%
Usage & Attitude survey: Jos Poell
Employee satisfaction survey for De Kuyper
Delta Wines: Taste test
Brand awareness & image survey: Copar-Italiano
Customer satisfaction survey: Nettorama
In-home use test for Wicky
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Price research for Autodrop
News items
In 2025, once again the most savings in the supermarket
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Almost half of Dutch people (46%) eat meat or fish almost every day.
Fruit and vegetables are popular, but knowledge about recommended amounts lags behind
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Nutricia puts 'malnutrition on the menu' with new campaign
Because tastes differ: how a taste test works
Online communities bring practice to your brand strategy
How shelf research strengthens your product strategy
Moments that matter: how focusing on Category Entry Points (CEPs) strengthens your marketing strategy
Almost half of Dutch people prefer to eat as little processed food as possible.
43% of Dutch people only light the barbecue for special occasions.
Hybrid brochure readers continue to grow with an increase of 256%
Supermarket(t)eting: you are influenced wherever you stand
Are we still reducing our meat consumption, and what motivates us to do so?
Trends in meat substitutes: Awareness about nutrition is increasing, but growth in the use of meat substitutes is declining
Black Friday 2023: Men better prepared and saved more money than women
Increasing awareness and use of flash delivery services in the Netherlands
Valess trials home delivery of vegetarian meals
More than a quarter of Dutch people feel bad after eating an unhealthy snack.
Recession causes Dutch people to buy only essentials at the supermarket
Offers and discount codes influence use of express delivery
The impact of the YES-YES sticker
Already 5 million Dutch people eat meat substitutes every week
Flash delivery particularly popular among young people
More than half of Dutch people (53%) eat meat substitutes at least once a month.
What are the latest trends and developments in meat substitutes?
DIVIN': Concept test by Villebois
Research agency Markteffect knowledge center ISMI join forces.
Half of Dutch people believe that eating meat every day is no longer appropriate in this day and age.
The effect of the Yes-Yes sticker
Meat Substitutes Monitor 2020 registration
Food e-commerce: booming business or bottomless pit?
Do millennials shop differently than baby boomers?
White papers
Markteffect Monitor - 5th edition
Meat Substitutes Monitor - 4th edition
Meat Substitutes Monitor 2023 - Netherlands
Private label vs. A-brand Participation document
Markteffect Monitor: 4th edition
Concept product fit test
The impact of the YES-YES Sticker
Proposal to participate in Meat Substitutes Monitor 2022
Markteffect Monitor: 3rd edition
Markteffect Monitor: 2nd edition
Markteffect Monitor 2021: 3rd edition
Markteffect Monitor: 1st edition
Markteffect concept test
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Markteffect Monitor: 2nd edition
The effect of the Yes-Yes sticker
Markteffect
Markteffect
Markteffect Test
Markteffect Product Fit Test
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Michael Petit
Client Consultant
