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Insight into important brand KPIs for Veilig Thuis (Safe Home)
Customer cases
How AI probing enhances Bonduelle's concept testing
Markteffect helped Markteffect Sense move from generic target group segmentations to highly personalized (potential) customer profiles.
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Understanding the motivation of new and former Nespresso customers
Insight into the target group via the Online Community Survey for RAAK Gazeuse
Podcast brand lift study for BNR and Bitonic
Customer journey research for Timing Employment Agency
Brand tracker research for De Mandemakers Groep (DMG)
Positioning research for MyJewellery
Target group research for Only for Men
Customer satisfaction survey for PostNL
Brand awareness and target group research: Boels Rental
Brand awareness and image survey: Fraud Help Desk
PR research: Price comparison website
Customer satisfaction survey: Nettorama
Brand tracker survey: Obvion Mortgages
Visitor survey: Eindhoven Airport
Brand awareness & image survey: Groningen Airport Eelde
Price research for Autodrop
Product concept test: Kalfire E-one electric fireplace
News items
Why visibility and attention through a campaign is a conscious choice
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80% of Generation Z occasionally purchases items from foreign online stores.
Dutch people see increased risk of emergency situations, some are preparing for them
Gain sharp insight into your target group with target group research
Catch the Shopper 2025
More investment in sustainable mobility due to CSRD obligation
Half of Dutch people order from websites such as Temu, Shein, and AliExpress.
Only 4% of Dutch consumers always look for sustainable options when buying clothing, accessories, or shoes.
The Dutch want to eat sustainably, but price and availability are stumbling blocks.
The Dutch have financial concerns about the month of December
Consumers find second-hand electric cars too expensive, even though prices are falling
71% of professionals are willing to register sexual orientation
Number of podcast listeners on the rise; discover the five types of listeners
The P of Podcast in the Marketing Mix
More than 2 million Dutch people regularly have insufficient funds for groceries at the end of the month
Research into the Online Furniture Market - Increase in online furniture sales
Half of Dutch people wear earphones in traffic, often against their better judgment
More than a quarter of Dutch people are considering a heat pump
Almost half of Dutch people have almost hit a cyclist because they were riding without lights.
Using merchandise for your brand: a do or a don't?
People in North Holland reluctant to discuss death
Black Friday 2023: Men better prepared and saved more money than women
Employer support necessary for the personal development of employees
Dutch people do not always recognize discarded appliances
Increasing awareness and use of flash delivery services in the Netherlands
Dutch people take fewer vacations due to high inflation
Generation Z's attitude in the workplace is causing headaches for employers
Consumer confidence rises in second half of year, says e-commerce sector
Energy transition derailed by technical skills shortage
Wecycle campaign by Stichting Open aims to encourage reuse
Consumers want to become more sustainable, but don't know exactly how
Trends in online and offline shopping experiences
Almost half of Dutch people have a fear of poop
How the Netherlands is changing its spending patterns due to increased costs
Podcast Monitor: More and more consumers are paying to listen to podcasts; number of listeners has fallen slightly
Soccer fans sleep better when the Dutch national team wins
Recession causes Dutch people to buy only essentials at the supermarket
The car buying process mapped out
Sick leave rate in 2022 above 5% again after twenty years
Black Friday: do people put off purchases until this day full of discounts?
Expected recession affects Dutch spending
The future of advertising brochures
Women play a major role in their partners' clothing choices
Privacy in the toilet and bathroom
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These are the biggest annoyances for Dutch people in the bathroom
One in four Dutch people have started doing more DIY in their own homes.
Price increases make the Netherlands more conscious, 55% are concerned with this on a weekly basis
The Dutch own the least cryptocurrency in Western Europe
Dutch people ventilate their homes more during the coronavirus pandemic
175,000 public transport users want to buy a car
London and Budapest are the most popular destinations from Eindhoven Airport
Many winter sports enthusiasts lax with snow chains
Driver unaware of German winter tire regulations
Motorists neglect windshield wipers
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What the Volvo Ocean Race and postal codes have in common
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White papers
Markteffect Monitor - 12th edition
Markteffect Monitor - 2nd edition
Markteffect Monitor: 11th edition
Markteffect Monitor: 4th edition
Concept product fit test
Markteffect Monitor 1st edition
Markteffect Monitor: 9th edition
Markteffect : Recession (3rd measurement)
Markteffect : Recession (2nd measurement)
Markteffect : Recession (1st measurement)
Infographic Customer journey mapping
