Image survey

In addition, measuring the image or reputation of the educational institution among various stakeholders is often instructive and provides relevant insights. We have fifteen years of experience in conducting image surveys, in which the relationship with our clients plays an important role. An image survey is a powerful tool to advance your educational institution, resulting in an increase in overall educational quality.

Prospective students

During the transition from secondary school to further education, for example to a vocational college, university of applied sciences, or university, prospective students face important choices and opportunities.
They explore educational opportunities and consult information sources. But it's not just about the choices students make; it's also about the image of the institution itself. What do prospective students expect to find? Do they view the institution positively, neutrally, or negatively, and how does it distinguish itself from others? These are important issues that can help the educational institution position itself and determine resources to work on its image. Our image research provides insight into how the institution is perceived and can help identify strengths to emphasize and address any weaknesses. This enables your educational institution to improve the experience of prospective students, remove obstacles, and communicate more effectively about the study options and benefits your institution has to offer. In this way, it not only supports informed decisions, but also strengthens the image of your educational institution.

Current students

Conducting an image survey among current students can also be valuable for educational institutions. Understanding this group provides a basis for strategic development. How do they experience your educational institution and what do they share with others about it? This can influence the reputation of the educational institution. Current students act as potential ambassadors for the institution, and a positive reputation among this target group reflects positively on other target groups, such as prospective students. Moreover, when these current students graduate, they continue to play a role as alumni, allowing them to remain involved in the educational process, promote lifelong learning, and contribute to collaboration with the business community.

Employees

Employees are the backbone of your educational institution and play an important role in achieving its goals and vision. Their commitment, skills, and motivation directly influence the performance and success of the educational institution. Conducting an image survey focused on employees provides insight into their perspectives, needs, and satisfaction. This survey enables your educational institution to respond more effectively to employee expectations, remove obstacles that may hinder their performance, and create a positive working environment that increases their engagement.

Field of work

Conducting an image survey within the field of an educational institution provides in-depth insight into how the institution is perceived by its key stakeholders, including students, parents, teachers, mentors, and counselors. This survey not only reveals the strengths and positive aspects of the institution, but also identifies potential weaknesses and areas for improvement. By understanding how the educational institution's image is formed and what perceptions prevail, the institution can develop strategies to strengthen its position, respond to any concerns, and communicate more effectively with its stakeholders.

Monitoring Markteffect

In collaboration with dozens of educational institutions, we conduct annual research into how the brand awareness and image of vocational, higher professional, and university educational institutions are perceived. See the monitors for more information and/or to participate.

Privacy and Security Guidelines

We are ISO certified and work in accordance with GDPR guidelines. In addition, we work in accordance with the guidelines and standards of the trade association. This means that the data of prospective students, students, and other target groups is in good hands.