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Understanding the effects of the partnership with Married At First Sight for OFM.
Customer cases
Understanding the motivation of new and former Nespresso customers
Insight into the target group via the Online Community Survey for RAAK Gazeuse
Concept test for Haribo F!ZZ
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Birra Moretti's brand consideration doubled through podcast sponsorship
Positioning research for Oil & Vinegar
Successful product launch for HG Drain Cleaner through concept testing research
Brand tracker research for De Mandemakers Groep (DMG)
Positioning research for MyJewellery
Target group research for Only for Men
Steering based on market research: Markteffect Swiss Sense
Customer satisfaction survey: Nettorama
Brand awareness survey Kalfire
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Price research for Autodrop
Product concept test: Kalfire E-one electric fireplace
News items
Fruit and vegetables are popular, but knowledge about recommended amounts lags behind
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Nutricia puts 'malnutrition on the menu' with new campaign
Half of Dutch people order from websites such as Temu, Shein, and AliExpress.
Only 4% of Dutch consumers always look for sustainable options when buying clothing, accessories, or shoes.
A critical look at fashion: Price and comfort are key factors for Dutch consumers
Hybrid brochure readers continue to grow with an increase of 256%
I love to be at the forefront: Interview with Josh Veldhuizen, JOSH V
Supermarket(t)eting: you are influenced wherever you stand
Research into the Online Furniture Market - Increase in online furniture sales
Black Friday 2023: Men better prepared and saved more money than women
Half of retail organizations consider legal obligations regarding sustainability unnecessary
Trends in online and offline shopping experiences
This is how My Jewellery grew into a leading brand.
10 Tips for Success | Successful Entrepreneurs Speak Out
Recession causes Dutch people to buy only essentials at the supermarket
Black Friday: do people put off purchases until this day full of discounts?
Women play a major role in their partners' clothing choices
One in four Dutch people have started doing more DIY in their own homes.
Significant increase in awareness of flash delivery services and slight increase in usage
JA–JA sticker: and its consequences for retail
Pets promote positivity and physical activity
Flash delivery particularly popular among young people
Black Friday once again popular in the Netherlands
Trigion Retail Security Benchmark 2021
Black Friday weekend popular in the Netherlands; Singles Day relatively unknown
Growing awareness of the environmental impact of e-commerce
Dutch eagerly await Black Friday
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The Netherlands is not yet warming up to Singles Day
Researchers: ‘Don't just look at scientific quality’
SPECO Sportmarketing and Markteffect forces to investigate successful sponsorship matches
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85% of men need help from their partner when choosing clothes.
Swiss Sense and Markteffect: From feeling to reality
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‘Omnichannel importance is overestimated’
Unique Purchasing Behavior Monitor launched
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White papers
The impact of the YES-YES Sticker
Markteffect Monitor: 1st edition
Trigion Retail Security Benchmark 2021
Thomas Huigen
Commercial Director
