AI in market research

AI plays a crucial role in this and has now been integrated into multiple facets of our work. In the articles below, you can read more about how we integrate AI in the areas of data collection, data analysis, and reporting & visualization.

Our vision on AI & Market Insights

Danny Meulenbroeks, Innovation Manager, likes to take a critical look at the work we do for our clients. In his position, he ensures that the right quality standards are met.

In a rapidly changing world, the rise of AI offers a wide range of new opportunities. In all the steps we take when conducting market research, it can 1. relieve us or our client to a greater or lesser extent, 2. extract more insights from existing analysis, or 3. offer possibilities that were previously considered impossible (and possibly even were). He is happy to tell you more about our vision on AI in the blog below. Read the blog by our Innovation Manager via the button below.

Read the blog

Our capabilities

AI offers countless opportunities to make market research smarter, faster, and more in-depth. We use AI in all phases of our research: from smarter and more efficient data collection to analyzing, reporting, and visualizing results. In this way, AI helps us arrive at relevant and better-founded insights more quickly.

For example, we use AI probingto automatically ask follow-up questions during surveys, and we use conversational AI to create more natural interactions with respondents.

In addition, we use AI desk research to analyze large amounts of information and uncover relevant insights. In this way, we combine technology with our research expertise to arrive at better-founded and more relevant insights every time.

Team Tech

Our Tech Team focuses on innovation every day to optimize our processes and improve the quality of our services. AI is also high on our list of priorities, enabling us to increase efficiency and provide our clients with more in-depth insights.

We believe in customization. That's why we develop AI solutions that fully meet your wishes and needs. Whether it's automation, data analysis, or innovative applications, our team thinks along with you. If you have specific questions or are simply curious about our capabilities, we'd love to hear from you!

"I am primarily involved in developing our own research tools and am constantly looking for opportunities in the field of data science and AI for our services and internal processes. As such, I am involved in many of our internal and external projects in which AI plays a major role." -Demian van Gils, Data Specialist at Markteffect.

For us, AI is a powerful tool, not a replacement. The added value lies in the combination of technology and human interpretation, or in other words: human-in-the-loop. Only in this way can we continue to deliver on our promise: insights that are truly relevant, with a focus on relationships and results.

The Relevance Group

Markteffect part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI. In collaboration with The Relevance Group, we continue to develop our knowledge and expertise in the field of AI, so that we can always respond to the latest trends and stay ahead of the market. Read more about The Relevance Group via the button below.
 
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