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FMCG concept test

A large proportion of all new products introduced in the retail landscape disappear from the shelves within 6 to 12 months. New Product Development (NPD) is a time-consuming and costly process, in which virtually all departments within your organization (sales, category management, marketing, logistics, etc.) are closely involved. When product ideas do not sufficiently meet consumer needs, the chances of a successful introduction are slim.

Download our whitepaper here on the Markteffect concept test

To find out whether your concept has potential and to save unnecessary costs, it is useful to have a concept test carried out. In a competitive market within the category, the concept test provides additional evidence of the potential of a launch to retailers. This gives you insight into the strengths and weaknesses of the idea in advance and increases the chance of a successful launch.

The concept test

Markteffect has developed an online concept test that provides insight into the potential of a (new) concept. All introductions are tested (and potentially compared) within our consumer panel among category buyers across five standardized aspects. Furthermore, it is possible to add one or more customized questions to the study.

Through its semi-automated setup, Markteffect offers its clients a clear and effective instrument to quickly and cost-efficiently gain insight into the potential of their product innovations.

The FMCG concept test is already offered and conducted in more than 65 countries worldwide.

time

Fast and cost-effective solution

report-1

Clear and in-depth reports

purchase

Including purchase intent with explanation

search

Understanding potential and assessment

success

Higher chance of successful introduction

Markteffect Performance Index (MPI)

The concept test comes standard with a validated benchmark: the Markteffect Performance Index (MPI). The MPI has been developed through years of research, cross-referencing six distinct aspects. This index score instantly contextualizes your research results and clarifies whether your achieved score is favorable or not.

Markteffect considers it important to ensure that you can make decisions based on the best and most relevant insights.

See also

Markteffect Knowledge base Markteffect in the media Our team Target group panels About us

Similar cases

To give you a good idea of how market research works in practice and what it can do for you, we've put together a few cool case studies. You might recognize some of the issues, because you've probably come across them in your own organization.

Consumer research Retail research

Product concept test:
Kalfire E-one electric fireplace

International research Retail research

Steering based on market research:
Market effect &Swiss Sense

Consumer research Retail research

Brand tracker research forDe Mandemakers Groep (DMG)

Leisure research

Market exploration forVeerse Meer Water Park

Contact us
<p>Patrick <span>Evers</span></p>

Patrick Evers

Client Consultant

040-2392290 p.evers@markteffect.nl