FMCG concept test

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To find out whether your concept has potential and to save unnecessary costs, it is useful to have a concept test carried out. In a competitive market within the category, the concept test provides additional evidence of the potential of a launch to retailers. This gives you insight into the strengths and weaknesses of the idea in advance and increases the chance of a successful launch.

The concept test

Markteffect developed an online concept test that provides insight into the potential of a (new) concept. All introductions are tested (and, if necessary, compared) within our consumer panel among category buyers on five standardized aspects. In addition, it is possible to add one or more customized questions to the survey.

Thanks to its semi-automated setup, Markteffect offers Markteffect customers a clear and effective tool for gaining quick and cost-efficient insight into the potential of its product innovations.

The FMCG concept test is already offered and conducted in more than 65 countries worldwide.

Markteffect Index (MPI)

The concept test includes a validated benchmark as standard: the Markteffect Index (MPI). The MPI has been developed on the basis of years of research and combines six different aspects. This index score puts the results of your research into perspective at a glance and provides insight into whether the score you have achieved is a good score or not.

Markteffect it Markteffect important to ensure that you can make decisions based on the best and most relevant insights.