Marketing, media, and public relations

Below you will find all our items related to market research in the Marketing, Media, and PR industry. 

Customer cases

PR Research: Typical Tom & Markteffect

How NPO explored opportunities for public content on wearables

Brand awareness, image, and customer satisfaction survey: Star public broadcaster

News items

Lot of Happiness and Higuita launch end-of-year campaign 

Number of podcast listeners continues to rise

Tennis and Padel Flanders: partner survey 2025

Beautiful Lives joins The Relevance Group – what does that mean for you as a Markteffect client?

3 challenges of the B2B market and how you can respond to them

Half of Dutch people order from websites such as Temu, Shein, and AliExpress.

Almost half of Dutch people prefer to eat as little processed food as possible.

Data as a compass: how market research guides you

Markteffect its 11th FD Gazellen Award!

Number of podcast listeners on the rise; discover the five types of listeners

Markteffect significantly with eleven new employees

Techonomy joins The Relevance Group

43% of Dutch people only light the barbecue for special occasions.

The Dutch love the Netherlands as a vacation destination.

Orange reigns supreme during the Formula 1 weekend in Zandvoort

61% of the Netherlands is still familiar with this iconic advertisement.

200% increase in sales thanks to a high-profile campaign

The P of Podcast in the Marketing Mix

New applications for even more relevant and personalized target group communication

We see ourselves as a true partner to marketers.

In conversation with Jörgen Raymann - Sell the dream

As athletes, we are overloaded and overworked - Blog by sports research specialist Bas de Vries

Markteffect NIMA Marketing Day - 'Communicate the right message at the right time'

Double success: colleagues Buck and Demian honored at the Data & Insights Awards 2024

Sports sponsorship and ethics: They really go hand in hand

Markteffect : 100 most influential brands in the Netherlands

Fairphone and Abovo Media want to work together to make the telecommunications industry more sustainable

Demian van Gils - "The best part is the many small victories."

Hybrid brochure readers continue to grow with an increase of 256%

I love to be at the forefront: Interview with Josh Veldhuizen, JOSH V

70% of Dutch executives are overly optimistic about the use of AI within their organizations

The success of a TikTok video? "The first two seconds."

Markteffect the top agencies in the Emerce 100-2024

The magic of society lies in the little things

From live to experience: the transformation of sports in media

3.3 million Dutch people attended a music festival!

The research market is changing

Mariëlle Krouwel dreams of becoming a love brand with NN

Sponsorship part of the successful marketing mix of 50+ Mobile

Markteffect back on its "biggest day" at Nima Marketing Day 2023 

Three in ten managers have caught colleagues engaging in intimacy in the workplace.

Mixed reactions in the Netherlands to the abolition of the STAP budget

Generation Z's attitude in the workplace is causing headaches for employers

Energy transition derailed by technical skills shortage

Exercising during working hours: one in ten Dutch people believe it should be mandatory

More than one in ten Dutch people do not consider physical complaints to be the most important reason for calling in sick.

Double success at the Data & Insights Awards!

The most valuable Dutch top athlete

How should sponsorship in professional soccer be used to achieve optimal ROI?

Marketing goals for social media are often not achieved

Does your organization already communicate objectively?

Regulation of online gambling market causes significant division

Advertisements lose the "fun" factor

One in twenty children between the ages of six and twelve has started using digital media more in the past year.

Parents struggle with setting online boundaries

Purpose and influencers make the difference in communication

Research in the automotive industry

Youth marketing: Speak the language of your target audience

Digital marketing is increasingly personalizing content

White papers

Insight into the various segments of prospective students

10 golden tips for your marketing plan

Goals and challenges for content marketers