How is a product proposition implemented?
A product proposition test is fully customized, tailored to your objectives and target group. We usually start with quantitative research among a representative panel, so that we can measure how the proposition scores on aspects such as relevance, comprehensibility, attractiveness, and purchase intent.
Depending on your needs, we combine this with qualitative research, such as interviews or focus groups, to uncover the underlying motivations and feelings. Together, we determine which methodology best suits your situation, so that you not only know what your target group thinks, but also why.
How does Markteffect make the concept test unique?
By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. That is what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach that focuses on collaboration with our clients.
We have direct access to an extensive consumer panel (B2C) and a large business panel (B2B). This enables us to accurately select your specific target group(s) and respond quickly.
What are the benefits of a product proposition?
A product proposition test provides valuable insights into how your offering is received by the target group. It reveals whether the proposition is clear, distinctive, and attractive enough to generate interest and stimulate conversion. You discover which elements are successful, where there is still doubt or confusion, and what is needed to make the proposition sharper and more effective. The result: a better-tailored message, more targeted positioning, and an increased chance of a successful market launch.
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