Markteffect better than anyone that it is valuable for museums and other cultural institutions to enter into partnerships. Partners who, in addition to a social interest, also have a financial interest in the partnership. But how do you know what the partnership will bring you both? In other words, what is the return on investment of the commitment you have entered into with a company? To provide insight into the added value of a collaboration, Markteffect has developed Markteffect Partnership Effect Measurement for Culture.
Want to know more about what this entails? Download the research document here!
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