Leisure research

Below you will find all our items related to market research in the Leisure sector.

Customer cases

Insight into the customer journey of the Netherlands Open Air Museum

needs assessment research healthier food options at sporting events

Brand awareness survey for Dudok The Hague 

How Babboe optimized its promotions with concept testing

Employee satisfaction survey: Voigt Travel

Concept research: ZODIAC the musical

Public survey: Brabant-C

How Landal is better tailoring its Fun & Entertainment offering to the wishes of its guests

Brand awareness & image survey: Groningen Airport Eelde

Market exploration for Veerse Meer Water Park

News items

The next step in city marketing: from insight to impact

An inspiring city marketing night in our Captains Lounge

How we make an impact within the leisure and hospitality industry

How audience research helps GLOW continue to shine

TicketSwap research shows how Gen Z experiences live events

Gain insight into the success rate of your concept through concept research. 

Discover what your target group really feels with an experience survey

The Dutch love the Netherlands as a vacation destination.

3.3 million Dutch people attended a music festival!

Initial results of research into the future of Groene Wellen announced

Measuring customer satisfaction in the leisure sector

Dutch people take fewer vacations due to high inflation

How two organizations under one roof form a single specialist in the leisure domain

Standardization of public evaluations within the leisure domain

Leisure Inspiration Map & Concept Research for Libéma

Important strategic leisure research extensions

Dutch people are traveling less often, but why?

Getting children to eat healthily is a challenge for many parents

ME Research Group partner of the BSR Lifestyle Finder

Markteffect Field Trip

Visitors to the sports canteen are tired of just candy and snacks

The public rates Art in the Holy Triangle with an 8.4

Living labs as vibrant experiential workshops

Markteffect 's youngest client Markteffect toy of the year in Belgium

Opening day attraction Playdome coming soon

KNEITER Guidelines: improving quality in tourism and recreation

Museums eagerly await reopening

Majority of Dutch people do not want to be tested before going to outdoor locations

JOGG Day Out Research: Visitors want healthy food

Museum visitors indicate that they feel predominantly safe when visiting museums in 2020.

Most visitors to day attractions feel safe after reopening of day attractions

Most vacationers prefer to travel by car or camper this summer

White papers

Markteffect Effect Measurement Culture

Day out testing willingness to participate in research

Visitor evaluation of coronavirus measures

Museum customer journey during the coronavirus pandemic