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Own research FMCG & Food industry

Markteffect Concept test

How much potential does my new concept/product have?

A large proportion of all new products introduced in the retail landscape disappear from the shelves within 6 to 12 months. The ME Concept test is the right tool to gain insight into the potential of (new) product concepts and thus increase the chances of success.

The ME Concept test


Markteffect developed an online concept test that provides insight into the potential of a (new) concept. All introductions are tested (and, if necessary, compared) within our Consumer Panel among category buyers on five standardized aspects. In addition, it is possible to add one or more customized questions to the survey.

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