FMCG Price Research

Download our whitepaper here: Markteffect Price Research

Furthermore, a validated price insight provides compelling evidence to retailers regarding the ideal Consumer Advisory Price (CAP). In a price research study, Markteffect's specialists delve into the pricing of the product or service. This provides insight into both price acceptance and price elasticity, making it possible to prevent a 'mismatch' during market introductions or strategy changes.

“Building a brand is a high-level endeavor. Every detail must be just right to be successful at this level. The right price is an important part of this. The price research helped us arrive at our optimal price point.”
Ivo Brand, Marketing Manager, Autodrop 

The price survey

Markteffect has developed its own online price research method that provides insight into optimal product pricing. Within its proprietary consumer panel, the product or service is evaluated across six distinct aspects, which are almost always consistent. Additionally, it is possible to add one or more custom questions to the research. Through its semi-automated setup, Markteffect thus offers a clear and effective instrument to gain quick, yet cost-efficient insight into the optimal price range of the service or product.

The price survey is already offered and conducted in more than 65 countries worldwide.

Markteffect Performance Index (MPI)

Based on years of research, Markteffect has developed a validated benchmark: the Markteffect Performance Index (MPI). Six different aspects are cross-referenced within it. This index score instantly contextualizes your research results and clarifies whether your achieved score is favorable or not.

The price research includes this benchmark as standard. Markteffect strives to provide you with the best and most relevant insights.