FMCG Price Research

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In addition, validated price insight provides retailers with evidence of what the ideal consumer advice price (CAP) is. In a price survey, Markteffect specialists Markteffect the pricing of the product or service. This gives you insight into both price acceptance and price elasticity. This makes it possible to prevent a 'mismatch' during market launches or strategy changes.

“Building a brand is a high-level endeavor. Every detail must be just right to be successful at this level. The right price is an important part of this. The price research helped us arrive at our optimal price point.”
Ivo Brand, Marketing Manager, Autodrop 

The price survey

Markteffect developed its own online price research tool that provides insight into the optimal pricing of products. Within its own consumer panel, the product or service is assessed on six different aspects, which are almost always the same. In addition, it is possible to add one or more customized questions to the survey. Thanks to its semi-automated design Markteffect offers a clear and effective tool for gaining quick and cost-efficient insight into the optimal price range for the service or product.

The price survey is already offered and conducted in more than 65 countries worldwide.

Markteffect Index (MPI)

Based on years of research, Markteffect has developed Markteffect validated benchmark: the Markteffect Index (MPI). This index combines six different aspects. The index score puts the results of your research into perspective at a glance and provides insight into whether the score you achieved is a good score or not.

The price survey includes this benchmark as standard. Markteffect to provide you with the best and most relevant insights.