Largest in Europe
With eleven FD Gazellen Awards, it can be concluded that Markteffect has been strongly committed to the growth of the company Markteffect over 15 years. In order to continue this growth in the future, future-proofing is of great importance. The joint venture with The Relevance Group fits in with the research agency's vision for the future. Markteffect ambition Markteffect to become the largest European player in research and data, together with The Relevance Group.
With its various partners, The Relevance Group has expertise in areas such as data science, marketing technology, AI, and market research. Fahimi (CEO) explains the choice of this joint venture: "With The Relevance Group, we have been able to expand our services, enabling us, for example, to combine active and passive data. Companies often have much more data than they are aware of. By combining this passive data with active data from market research, we can gain even better and more relevant insights into the behavior of our clients' customers."
Markteffect , together with The Relevance Group, Markteffect determined to demonstrate that their data- and technology-driven approach creates business value. Since last month, this strategy has received an extra boost with the addition of Techonomy, the digital and data service provider from Eindhoven, to The Relevance Group.
“How we do it is very important”
Since its foundation in 2007, Markteffect has Markteffect providing as many clients as possible with the best possible service and the right insights from research. Insights that contribute to achieving and exceeding business objectives. Nefkens (CCO) explains that the work Markteffect must be of high quality, but that the way they work is also very important: "We are very proud to once again be among the fastest-growing companies in the Netherlands. We can only achieve this kind of growth because our clients have confidence in our teams time and time again. This requires high-quality research, but it must also be enjoyable to work with us. We attach great importance to our customer intimacy strategy. In addition to providing pragmatic insights, it's also about how we do it. We are always looking for ways to go the extra mile to be as relevant as possible to them!"
About the FD Gazellen Awards
This year, Het Financieele Dagblad once again presented the FD Gazellen Awards to Dutch companies that have achieved revenue growth of at least 20% over the past three years. Research agency Markteffect call itself an FD Gazelle for the eleventh time in 2024. In 2012 and 2015 through 2024, the award was granted based on their operating results.
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