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Collaboration between Markteffect PSV
Customer cases
News items
Why do consumers really choose your product? The value of a conjoint analysis
80% of Generation Z occasionally purchases items from foreign online stores.
Markteffect CSR: 2025 was a year full of impact
Dutch people do not want to burden their next of kin, but rarely record their funeral wishes
Almost half of Dutch people (46%) notice the consequences of political decisions in their daily lives.
More than half of Generation Z (57%) are concerned about their financial situation.
Almost half of Dutch people (46%) eat meat or fish almost every day.
The benefits of outsourcing an employee satisfaction survey
Podcast: From traditional research to smart data solutions
Recap Data & Analytics Conference 2025
Your home in a changing climate
Lifelong Development Conference on June 18, 2026
Hospitality in the workplace begins with atmosphere and personal attention.
Boj Nefkens: "Our strength lies in both people and machines."
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Meet our Client Director Jeannetta!
Markteffect an FD Gazellen Award for the twelfth time!
New housing solutions: how flexible are Dutch people really?
Markteffect the Fontys Career Event 2025
Nutricia puts 'malnutrition on the menu' with new campaign
NPS survey: more than just a number
How well known are the sponsors in cycling?
Sharp insight into the shelf through shelf research
The power of a strong marketing plan
5 tips to take your employer branding to the next level
Sustainability and digitization will be the major themes over the next five years
Increase in air passenger tax leads to more passengers flying to foreign airports
AI in the classroom presents opportunities and concerns
Why a dropout survey is essential for your educational institution
New trend: young people embrace hiking as a sporty lifestyle
Orange reigns supreme during the Formula 1 weekend in Zandvoort
The two types of dog owners in focus
Gain sharp insight into your target group with target group research
The power of Power BI dashboards: insights into data for better decisions
Qualitative research training days
Where are the opportunities to improve your customer satisfaction?
Create the perfect match with your customer through a Customer Value Proposition
Employer branding research: how to strengthen your employer brand both internally and externally
Why do consumers really choose your product? The power of conjoint analysis
Michael Petit: Why visibility (unfortunately) is more important than quality
Online communities bring practice to your brand strategy
Number of podcast listeners continues to rise
A day full of inspiration, team building, and sunshine: our team day in Scheveningen
Looking back on an unforgettable evening at the Data & Insights Awards 2025
Markteffect winner at the Data & Insights Awards 2025 and win for Data Professional Demian van Gils
Only 10% of Dutch people are not at all concerned about burglary in their homes.
The Municipality of Amsterdam chooses Markteffect
Lifelong Development Conference 2025
Welcome Jasper Jacobs: our new Client Consultant Sports & Partnerships
NIMA Marketing Day 2025 – the largest marketing festival in the Netherlands
AI in the field of reporting & visualization
'Talk to employees about important life events'
Trend report Nationale-Nederlanden Sick leave & Disability
Development of a passenger panel for U-OV
How Swiss Sense and Markteffect are working Markteffect to build a data-driven brand experience
AI in the field of data analysis
The Relevance Group: smarter, more effective, and more relevant
AI in the field of data collection
Our vision on AI & Market Insights
Beautiful Lives strengthens The Relevance Group
Almost half of Dutch people are saving less than they were six months ago.
Markteffect part of The Relevance Group – what does that mean for you?
Markteffect the running for data award
Markteffect included in Emerce100
SMART looks back on MIE'25
Education Day 2025 – Data, AI, and inspiration
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Sponsor expectations for 2025 examined for SponsorReport
Markteffect the top three Data & Insights Agencies in the Netherlands
NN Sustainable Mobility 2025 Trend Report
Want to experience less stress at work?
Almost three-quarters of Dutch people are concerned about energy costs
Lowest income earners do something different with their vacation pay
Recap Webshop Trade Fair (WWV)
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Hundreds of elementary schools in Utrecht are preparing for National Pancake Day.
Saving or spending in 2025? Here's what Dutch people think
MIE 2025 – the largest Data & Insights Event in the Benelux
The National Voice Monitor 2025
How qualitative and quantitative research reinforce each other
The concept of full service has changed dramatically over the past five years.
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Moments that matter: how focusing on Category Entry Points (CEPs) strengthens your marketing strategy
Power BI expert Buck on the Power BI User Day
CSRD: How sustainability reporting affects your company and offers opportunities
What is the Corporate Sustainability Reporting Directive (CSRD)?
Markteffect definitely Markteffect AI as a friend
Markteffect management team and reinforces collaboration within The Relevance Group
Research for the Dutch festival season
Almost half of the Dutch workforce (44%) regularly or too often experiences work pressure.
Soccer fans most often have positive associations with Sparta Rotterdam.
Research agencies Markteffect DirectResearch to continue together as Markteffect
Abovo Maxlead B2B event
Mieke van Bergen, new board member of SMART
Data as a compass: how market research guides you
Markteffect its 11th FD Gazellen Award!
Number of podcast listeners on the rise; discover the five types of listeners
Markteffect the Fontys Career Event
Markteffect significantly with eleven new employees
The Sports Poll: Do fantasy sports games lead to greater engagement with a sport?
Techonomy joins The Relevance Group
43% of Dutch people only light the barbecue for special occasions.
The Dutch love the Netherlands as a vacation destination.
Orange reigns supreme during the Formula 1 weekend in Zandvoort
New applications for even more relevant and personalized target group communication
We see ourselves as a true partner to marketers.
In conversation with Jan Zwang - Assessing the tipping point: that is the challenge
Double success: colleagues Buck and Demian honored at the Data & Insights Awards 2024
First edition of the Markteffect
Markteffect : 100 most influential brands in the Netherlands
Lifelong Development Conference 2024
Demian van Gils - "The best part is the many small victories."
I love to be at the forefront: Interview with Josh Veldhuizen, JOSH V
Supermarket(t)eting: you are influenced wherever you stand
Thinking fast & slow: Haribo vs. Kees Smit Garden Furniture
Markteffect the top agencies in the Emerce 100-2024
Copywriting? Anyone can do that, right?
Two colleagues in the running for the 2024 professional award
The magic of society lies in the little things
From live to experience: the transformation of sports in media
MIE 2024: inspiring target group segmentation
Mariëlle Krouwel dreams of becoming a love brand with NN
Employees of regional companies roll up their sleeves to help asylum seekers in Eindhoven
Markteffect part of The Relevance Group!
Lifelong Development Conference on June 20, 2024
Markteffect back on its "biggest day" at Nima Marketing Day 2023
ME Research Group wins FD Gazelle award for the tenth time: Culture as the basis for your success
Eight new partners at Brainport for each other
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New image, thanks in part to Cor & Don
Increasing awareness and use of flash delivery services in the Netherlands
Dutch people take fewer vacations due to high inflation
More podcast listeners in the Netherlands (7 million), live events also increasingly popular
Markteffect 3 at the Data & Insights Awards 2023!
Danny Meulenbroeks: A passionate innovator in the field of research at Markteffect
Krijn Vugts on his nomination for the Data & Insights Awards: "The future belongs to the young."
Humor in marketing: When are you spot on, and when do you miss the mark?
Jurgen Surstedt of Interpolis is "The Best Marketer in Brabant"
One goal together: From fan to shared international ambitions
The future of marketing
10 Tips for Success | Successful Entrepreneurs Speak Out
How AFAS builds its brand through sponsorships
Black Friday: do people put off purchases until this day full of discounts?
FD Gazellen 2022 | ME Research Group is one of the fastest-growing companies of 2022
Rabobank, DLL, and Markteffect cooperation agreement with Partnerfonds Brainport Eindhoven
ME Research Group once again included in the Top 250 Growth Companies
400 Ukrainian children can forget about the war for a while at the Philips Stadium
Research your target audience in 5 steps
How do you conduct market research?
Growing through market research: how to do it – Growth Lab podcast #8
Markteffect DirectResearch in top 10 fastest growing companies
Research is Everything
Markteffect DirectResearch can call themselves FD Gazelle for the eighth time
With an RI&E, we aim to prevent physical and psychological complaints among employees.
Markteffect ISO 20252 audit
Hybrid working & learning
Triple Double, Markteffect Abovo Maxlead join forces
Markteffect a new look
PSV and Markteffect their long-term partnership
Markteffect management team with Rogier Smulders due to strong growth
BrabantSport interview with Thomas Huigen
Markteffect ranks among the top 250 fastest-growing companies Markteffect the second time!
Research agency Markteffect knowledge center ISMI join forces.
Significant staff growth at Markteffect
Discover M(I)E 2021
ME Research Group awarded silver FD Gazellen award!
Markteffect its seventh FD Gazellen Award!
Markteffect MOAward: Market Research Agency of the Year 2020!
NIMA Marketing Week: Looking Back
Speakers Markteffect NIMA Marketing Week announced!
Stronger, more sustainable, more digital - Three agency directors in times of COVID-19
ME Research Group acquires Team Vier
Markteffect the top three research agencies in the Netherlands!
‘Companies in the top four are larger, but you eat an elephant one bite at a time.’
Research agency Markteffect the 250 fastest-growing companies in the Netherlands!
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Markteffect boss Markteffect up his seat to Jackie and Jaylani
Markteffect Dynamic Concepts Consultancy
Platform Content and market research agency Markteffect collaboration
Podcast Digital Analytics Conference
Markteffect wins the FD Gazellen Award Markteffect the sixth time!
Markteffect seminar in Curacao with partner Balance
Edgar de Beule: 'Scaling up our ambitions even further'
Markteffect on further growth and appoints new management team
APG wins €5,000 Research Budget!
Markteffect industry peer DirectResearch
Markteffect to new office building after five years
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Markteffect of Fontys' Markteffect Partner in Education
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Markteffect expands with new label: Sherloq
Markteffect wins FD Gazelle Awards Markteffect the fifth time
Markteffect further Markteffect team and MT
Markteffect Official Sponsor of PSV!
Youth marketing: Speak the language of your target audience
Wrap-up eSports day: Markteffect
Half of Dutch people think mobile phones are bad for raising children
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Research agency Markteffect MT
Women still spend most of their time on housework
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White papers
Employer branding research at Markteffect
Markteffect Monitor - 12th edition
Markteffect Monitor - 2nd edition
Markteffect personas: infographic
Private label vs. A-brand Participation document
Markteffect Monitor: 11th edition
Markteffect Monitor: 4th edition
Markteffect Monitor: 9th edition
The Market Effect - 2nd edition
