Gain insight into the success rate of your concept through concept research

Concept research provides insight into these dynamics by analyzing how target groups respond to specific concept characteristics and which factors influence their choices. This allows opportunities, possibilities, and potential obstacles to be identified at an early stage.

How is a concept study conducted?

Concept research can be conducted in various ways, depending on the objectives and the desired level of detail. For example, quantitative research (online or otherwise) can be used to gain insight into how well a concept resonates with the target group and to what extent there is interest and intention to use it.

Another approach within concept research is qualitative research, for example through in-depth interviews or an online community. This can be used to gather detailed feedback on specific elements of the concept, such as ease of use, appearance, or unique features. Qualitative research can be a valuable addition to quantitative analyses by providing more insight into the underlying motivations, barriers, and perceptions of the target group.

Sometimes qualitative research is conducted in preparation for broader quantitative research, so that the concept can be further refined before it is tested on a large scale. We are happy to help you decide on the right research method!

How does Markteffect make concept Markteffect unique?

We have access to a consumer panel of over 220,000 respondents. This allows for extensive selections and ensures that we can approach your specific target group.

Prior to a concept study, we are happy to work with you to determine the best design for the study. Questions that are discussed include 'which research questions need to be answered', 'how the target group should be defined' and 'when a study is considered successful in the eyes of the client'.

We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

What are the benefits of concept research?

A concept study provides insight into the crucial product values and characteristics that play a decisive role in consumers' decisions to choose your product or service. It helps you determine the extent to which your concept meets the wishes, needs, and expectations of the target group.

In addition, concept research provides valuable information about the strengths of the concept and possible areas for improvement. It helps to identify any obstacles or barriers in the user experience, allowing you to make adjustments in a timely manner. This leads to a better-tailored offering that is not only more attractive to the target group, but also increases the chances of success in the market.