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Markteffect Podcast Monitor: 9th edition

Did you know that several editions of this survey have been conducted?
Click here for the10th edition, 11th edition, and the most recent 12th edition!

The 9th Podcast Monitor survey... where does the time go? The first survey of this podcast research was conducted in May 2019, and now four years have passed. For years, the Markteffect Podcast Monitor has been the only freely available research into the popularity, listening behavior, and developments of podcasts in the Netherlands.

A lot has happened in the podcast market in recent years; it has matured considerably. Whereas in May 2019, around 25% of people listened to a podcast occasionally, that figure has now almost doubled (49%). The number of available podcasts has also exploded, and advertising in and around podcasts is becoming increasingly popular.

And did you know that around 39% of people in Flanders and around 64% in the UK listen to podcasts from time to time?

 

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