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Markteffect Monitor -12th edition

In this edition of the Markteffect Monitor, we once again delve into the podcast market in the Netherlands. This measurement by the Markteffect Monitor shows that more than half of Dutch people aged 18 and older (53%) regularly listen to podcasts. This amounts to more than 7 million people. As a result, the popularity of podcasts continues to rise. The growth in podcast listeners is mainly driven by Dutch people between the ages of 18 and 35.

Podcasts are maintaining their popularity, but what are the main reasons for tuning in? And what about the willingness to pay for them?

Curious about our insights? Download the Markteffect Monitor for free.

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