FMCG in-home use test

Download our white paper on the in-home use test here.

After all, you can tell a good story and entice consumers to make a purchase with an attractive design, but that is only the beginning. Will people buy the product again after they have actually tried or tasted it?

The in-home use test

Markteffect developed an online survey that provides insight into the acceptance of the product. In an in-home use test, respondents first evaluate the concept and then the product. This determines whether the product fits the concept and vice versa.

This provides clear insight into the further development of the concept and the potential (repeat purchase) of the product. For the optimal user experience, respondents receive the products at home. This allows consumers to test the product in their own environment and at times when they would normally use similar products. You cannot get any closer to the real situation in research. If an in-home use test is not possible, Markteffect can conduct Markteffect research at another location.

Markteffect conduct this research in various countries. Feel free to contact us for more information about the possibilities.

Standardized setup

Consumers first assess the concept idea and packaging based on a number of fixed aspects. They then actually try the product and are presented with a set of evaluation and optimization questions. Finally, questions about the fit with the concept and purchase intention follow. Thanks to its semi-automated design, Markteffect offers Markteffect customers a clear and effective tool for gaining quick and cost-efficient insight into the concept fit of the product.

Markteffect Index (MPI)

Based on years of research, Markteffect has developed Markteffect validated benchmark: the Markteffect Index (MPI). This index combines six different aspects. The index score puts the results of your research into perspective at a glance and provides insight into whether the score you achieved is a good score or not.

The in-home use test includes this benchmark as standard. Markteffect to provide you with the best and most relevant insights.