FMCG in-home use test

Download our white paper on the in-home use test here.

After all, you can tell a good story and entice consumers to make a purchase with an attractive design, but that is only the beginning. Will people buy the product again after they have actually tried or tasted it?

The in-home use test

Markteffect has developed an online research method that provides insight into product acceptance. In an in-home use test, respondents first evaluate the concept and then the product. This determines whether the product aligns with the concept and vice versa.

This provides clear insight for further concept development and the product's potential (repeat purchase). For an optimal user experience, respondents receive the products at home. This allows consumers to test the product in their own environment and at times when they would typically use similar products. This research method brings you closest to real-world conditions. If an in-home use test is not feasible, Markteffect can conduct the research at an alternative location.

Markteffect can conduct this research in various countries. Feel free to contact us without obligation to discuss the possibilities.

Standardized setup

The consumer first evaluates the concept idea and packaging based on several fixed aspects. Subsequently, the consumer physically tries the product, and a set of evaluation and optimization questions is presented. Finally, questions regarding the concept fit and purchase intent are asked. Through its semi-automated setup, Markteffect offers its clients a clear and effective instrument to gain quick and cost-efficient insight into the product's concept fit.

Markteffect Performance Index (MPI)

Based on years of research, Markteffect has developed a validated benchmark: the Markteffect Performance Index (MPI). Six different aspects are cross-referenced within it. This index score instantly contextualizes your research results and clarifies whether your achieved score is favorable or not.

The in-home use test comes standard with this benchmark. Markteffect strives to provide you with the best and most relevant insights.