Next step session

In a session lasting approximately 3.5 hours, brainstorming, creation, creativity, collaboration, and discussion take center stage. The session will be held together with the project team within your organization that will ultimately be working with the research results.

The goal of the next step session is to translate relevant insights into actionable plans, build a strong relationship between the research results and the organization, and achieve concrete results by ensuring acceptance and implementation of the research results.

“The research was well conducted. And we don't just get the results; Markteffect organises a Next Step Session afterwards: a workshop in which they walk us through the findings and provide us with tools we can use to move forward. A pragmatic market research agency that thinks along with us about our developments. Definitely a pleasant collaboration, with a personal approach.”
Rob van Arnhem & Harriet van Wijngaarden, Timing Employment Agency

Why choose a next step session with Markteffect?

We have developed a structured workshop that offers support through a comprehensive step-by-step plan to ensure that results do not end up in the proverbial "drawer." Our project team organizes and supervises the session at your location.

During the session, our knowledge of market research is combined with your knowledge of your company and the market in which you operate. In addition, various brainstorming techniques will be applied during the session, the group will be divided into various subgroups, and participants will think both collectively and individually about new ideas, solutions, and next steps. Ideas will then be presented to each other and discussed.

_{Image 1. Process overview of Next Steps session.} 

Finally, the solutions and ideas that have been devised must also be made SMART, and we will provide minutes and a transcript of the most important points that have been discussed.