Support your business case with a feasibility study

A feasibility study provides you with the insights you need to make informed decisions. It not only maps out the chances of success for your business case, but also offers concrete recommendations to take your idea to the next level. Thanks to our many years of experience in a wide range of markets and sectors, we understand the challenges you face. We are happy to work with you to determine the optimal design for your study, so that it fully aligns with your objectives and ambitions. Together, we will turn your idea into a success.

How is a feasibility study conducted?

A feasibility study is a type of research that is never conducted according to a fixed design. This is because every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) differ from one organization to another. A feasibility study will therefore always be tailor-made, and we will use our expertise to determine the right design and content together with you.

The most commonly used method for feasibility studies is online research. We have direct access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). This allows us to respond quickly and gather targeted insights from different target groups, which increases the speed and efficiency of the research.

How does Markteffect make Markteffect feasibility study unique?

We believe that good research starts with a deep understanding of your question. We don't take a standard 'you ask, we deliver' approach, but take the time to really listen to you and thoroughly analyze your needs. This enables us to provide relevant and tailor-made advice. With more than 30 years of experience and extensive knowledge of the market, we know exactly how to support you. Our proven approach, which focuses on collaboration with our clients, guarantees that your research is not only valuable, but also fully aligned with your goals.

What are the benefits of a feasibility study?

A feasibility study helps you gain insights, provide certainty, and convince (co-)financiers of the possibilities and potential of your new product or service.

A feasibility study offers valuable insights into different phases of the development process of an idea or project. It helps identify market opportunities in the pre-concept phase and clarify wishes and needs. In the concept phase, it provides direction by testing ideas and analyzing stakeholders. In the market potential phase, it provides insight into focus markets, segmentation, and positioning. Product testing provides concrete data on purchase and visitor potential, while financial feasibility studies provide insight into economic viability and impact. This process provides a well-founded basis for making strategic choices.