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News

As a research agency, we conduct a great deal of research that regularly makes the news or serves as inspiration for other organizations. On this page, we share reports, research results, interesting findings, and news articles based on our research. 

Would you like to generate newsworthy PR yourself, or do you have any questions? Please contact us, we are happy to help you, without obligation.

Own research

Commitment and loyalty in the workplace: what do Dutch workers say?

Own research

Only 5% of Dutch people never experience work pressure.

Own research

15% of the Dutch workforce rates their employer with a 6 or lower.

AI

Human in the lead: Market research in the age of AI

Own research

Save the date: Launch of the 7th edition of the National Voice Monitor

The Relevance Group

Relevance as a strategy: insights from our roundtable on hyper-personalization

Leisure research

The next step in city marketing: from insight to impact

Education research

Why image research is indispensable for educational institutions

Leisure research

Een inspirerende citymarketing night in onze Captains Lounge

Own research

How to translate insights from anESS concrete actions

Own research

eNPS measurement or an employee satisfaction survey: when should you choose which one?

Consumer research

Why visibility and attention through a campaign is a conscious choice

Education research

Study Choice & Strategy Conference on June 9, 2026

Markteffect

Why do consumers really choose your product? The value of a conjoint analysis

AI

The dividing line between qualitative and quantitative research is blurring, partly due to AI probing.

Sports marketing research

Improve the performance of your sports campaigns by measuring their effectiveness.

Markteffect 100 Markteffect of the Year 2025 Markteffect FD Gazelle

Please contact us
Stefan <span>Klomp</span>

Stefan Klomp

Client Consultant

+31 (0)20 770 75 79 s.klomp@markteffect.nl

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