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News

As a research agency, we conduct a great deal of research that regularly makes the news or serves as inspiration for other organizations. On this page, we share reports, research results, interesting findings, and news articles based on our research. 

Would you like to generate newsworthy PR yourself, or do you have any questions? Please contact us, we are happy to help you, without obligation.

Consumer research Own research Markteffect

80% of Generation Z occasionally purchases items from foreign online stores.

AI

The dividing line between qualitative and quantitative research is blurring, partly due to Conversational AI.

Markteffect

Markteffect CSR: 2025 was a year full of impact

Markteffect

Dutch people do not want to burden their next of kin, but rarely record their funeral wishes

Own research Markteffect

Almost half of Dutch people (46%) notice the consequences of political decisions in their daily lives.

FMCG & Food industry

In 2025, once again the most savings in the supermarket

Marketing, media, and public relations

Lot of Happiness and Higuita launch end-of-year campaign 

Own research Markteffect

More than half of Generation Z (57%) are concerned about their financial situation.

Leisure research

How we make an impact within the leisure and hospitality industry

FMCG & Food industry Markteffect

Almost half of Dutch people (46%) eat meat or fish almost every day.

Blogs Markteffect

The benefits of outsourcing an employee satisfaction survey

Markteffect

Podcast: From traditional research to smart data solutions

The Relevance Group Markteffect

Recap Data & Analytics Conference 2025

IT, Software & Telecommunications

Visionplanner presents: A preview. 'Headaches & Opportunities 2025'

Blogs

The city of tomorrow: how market research makes a difference in city marketing

Leisure research

How audience research helps GLOW continue to shine

Markteffect 100 Markteffect of the Year 2025 Markteffect FD Gazelle

Please contact us
Stefan <span>Klomp</span>

Stefan Klomp

Client Consultant

+31 (0)20 770 75 79 s.klomp@markteffect.nl

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