Blogs

View all blog articles from market research agency Markteffect here. 

News items

The benefits of outsourcing an employee satisfaction survey

The city of tomorrow: how market research makes a difference in city marketing

New housing solutions: how flexible are Dutch people really?

NPS survey: more than just a number

How well known are the sponsors in cycling?

Sharp insight into the shelf through shelf research

The power of a strong marketing plan

5 tips to take your employer branding to the next level

Why a dropout survey is essential for your educational institution

Orange reigns supreme during the Formula 1 weekend in Zandvoort

Gain sharp insight into your target group with target group research

The power of Power BI dashboards: insights into data for better decisions

Qualitative research training days

Where are the opportunities to improve your customer satisfaction?

Create the perfect match with your customer through a Customer Value Proposition

Employer branding research: how to strengthen your employer brand both internally and externally

How employer branding research strengthens your organization

The Relevance Group: smarter, more effective, and more relevant

More than visibility: how sponsor impact measurement reveals the true impact of sponsorship

How shelf research strengthens your product strategy

What are the benefits of a macro goal moderation study?

How qualitative and quantitative research reinforce each other

The concept of full service has changed dramatically over the past five years.

Moments that matter: how focusing on Category Entry Points (CEPs) strengthens your marketing strategy

CSRD: How sustainability reporting affects your company and offers opportunities

Markteffect definitely Markteffect AI as a friend

Five facts about sports fans in the Netherlands

Data as a compass: how market research guides you

Sports sponsorship and ethics: They really go hand in hand

Sport as a stimulus for the social domain: connecting, more inclusive, and more sustainable

Do's and don'ts for implementing research results

Sports sponsor and supporter for life

Sport as a catalyst for society

The yin and yang of the purchasing process

How do you organize a good group discussion or focus group?

5 tips for a successful employee satisfaction survey

At what stage of the see, think, do, care model do you conduct needs assessment research?

How do I map out my employee journey map?

Carnival 2023: All together or not?

Why is customer journey research indispensable in a marketing plan?

The importance of qualitative research in market research