News

As a research agency, we conduct a great deal of research that regularly makes the news or serves as inspiration for other organizations. On this page, we share reports, research results, interesting findings, and news articles based on our research. 

Would you like to generate newsworthy PR yourself, or do you have any questions? Please contact us, we are happy to help you, without obligation.

Consumer research Leisure research Markteffect

Dutch people take fewer vacations due to high inflation

IT, Software & Telecommunications

A third of organizations see ERP systems as an obstacle to customer satisfaction

Business services (B2B) HR & Recruitment research

One in five employers only hires people who are distanced from the labor market in extreme cases.

Sports marketing research Blogs

Sports sponsor and supporter for life

Downloads and reports Sports marketing research

The Sports Poll: Are sports sponsors sufficiently socially engaged?

Government investigation HR & Recruitment research

One in three large companies is not yet aware that, starting in 2024, they will be required to track all employee travel in order to measure their CO2 emissions.

Marketing, media, and public relations

Three in ten managers have caught colleagues engaging in intimacy in the workplace.

IT, Software & Telecommunications

Organizations miss out on value from data due to lack of understanding between business and IT

Downloads and reports Own research Markteffect

More podcast listeners in the Netherlands (7 million), live events also increasingly popular

Markteffect

Markteffect 3 at the Data & Insights Awards 2023!

HR & Recruitment research

According to employers, the arrival of freelancers is driving a wedge between permanent and flexible staff.

Markteffect

Danny Meulenbroeks: A passionate innovator in the field of research at Markteffect

Marketing, media, and public relations Education research Government investigation

Mixed reactions in the Netherlands to the abolition of the STAP budget

Markteffect

Krijn Vugts on his nomination for the Data & Insights Awards: "The future belongs to the young."

Business services (B2B)

Majority of retail organizations see increase in online sales platforms as a threat to the sector

Own research Markteffect

Humor in marketing: When are you spot on, and when do you miss the mark?

Markteffect 100 Markteffect of the Year 2025 Markteffect FD Gazelle

Stefan <span>Klomp</span>

Stefan Klomp

Client Consultant

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