News

As a research agency, we conduct a great deal of research that regularly makes the news or serves as inspiration for other organizations. On this page, we share reports, research results, interesting findings, and news articles based on our research. 

Would you like to generate newsworthy PR yourself, or do you have any questions? Please contact us, we are happy to help you, without obligation.

HR & Recruitment research

One in five companies pays no attention to vitality

Sports marketing research

Who is the frontrunner? RunningNL and Markteffect the answer.

IT, Software & Telecommunications

Two-thirds of Dutch managers prefer humans over chatbots for customer service

Consumer research

Almost half of Dutch people have almost hit a cyclist because they were riding without lights.

Sports marketing research Blogs

Sport as a stimulus for the social domain: connecting, more inclusive, and more sustainable

Consumer research

Using merchandise for your brand: a do or a don't?

Marketing, media, and public relations

Sponsorship part of the successful marketing mix of 50+ Mobile

Consumer research

People in North Holland reluctant to discuss death

Consumer research FMCG & Food industry Retail research

Black Friday 2023: Men better prepared and saved more money than women

Leisure research

Initial results of research into the future of Groene Wellen announced

Education research Markteffect

Lifelong Development Conference on June 20, 2024

IT, Software & Telecommunications Business services (B2B)

One in five employees would prefer to end their working day after an IT failure

Consumer research

Employer support necessary for the personal development of employees

Marketing, media, and public relations Markteffect

Markteffect back on its "biggest day" at Nima Marketing Day 2023 

IT, Software & Telecommunications

One-third of large organizations consider on-premise solutions to be outdated.

Markteffect

ME Research Group wins FD Gazelle award for the tenth time: Culture as the basis for your success

Markteffect 100 Markteffect of the Year 2025 Markteffect FD Gazelle

Stefan <span>Klomp</span>

Stefan Klomp

Client Consultant

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