Markteffect: your solution for market research

Markteffect is a full-service market research company actively operating in over 60 countries. On this page you will find information about who we are, what we stand for and how we can help you with your research. If you have any questions, feel free to contact us.

Award winning agency

The teams at Markteffect and sister company DirectResearch dedicate themselves every day to deploying the optimal research process for their clients. From identifying the problem to deploying the right research method and delivering the results and advice. Everything to help the client move forward with strategic issues. This hard work has been rewarded several times in recent years by various professional awards.

Emerce 100 agency
Markteffect has been included as the highest scoring in the Emerce 100. The Emerce 100 is an annual publication of the 100 organisations with the best image in their respective category. Markteffect received five stars in the Analytics Agency category. 

FD Gazellen Award
With more than 70 enthusiastic and motivated employees, Markteffect has become a top 5 player in the Dutch market in 15 years' time. The leading research company has already won an FD Gazellen Award ten times in the years 2012, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022 and 2023 due to its rapid and stable growth. 

Market research company of the year
Markteffect was also named best Marketing Research & Analytics Bureau 2020 by the professional jury of its industry association Data & Insights Network (formerly MOA)! This award is very prestigious for research agencies and winning it is considered a great honour. 

Working method
Markteffect is solution-oriented, entrepreneurial, innovative, expert and service-oriented in every research we conduct. According to us, every research is unique, which means we fully empathise with each research question every time. In the research process, we put our clients' goals first. Thus, we help them take the next step quickly, focused and relevant.



For Umbro we investigated the effects of sports sponsorships for a number of European football clubs in several countries all across Europe, Asia and South America.

NN Group

For the NN Group we continually survey their reputation, image and consideration in 13 countries. We conduct this research multiple times a year using our own and external panels. 


For Bugaboo we tracked the customer satisfaction of all business customers across Europe, through an online survey in several different languages.


For Stork we investigated the employee satisfaction in over 100 countries, both in their offices and on their offshore drilling platforms by thorough online research and personalised paper questionnaires.

Markteffect Emerce 100 Markteffect 10x FD Gazelle Top 250 Groeibedrijven 2021


Flexibele Veldmedewerkers


Fulltime Onderzoeksspecialisten