Markteffect: your partner in market research

Why Markteffect?

We are a market research agency based in the Netherlands, in the centre of Amsterdam and Eindhoven. Choosing the right research partner can make all the difference. With us you can benefit from:

• Trusted by leading brands: Over 20 years of experience in delivering actionable insights for organisations like ASML, Save the Children, Haribo, Cloetta, Transavia and KNVB.
• Proven expertise: Decades of experience across multiple industries.
• Reliable insights: Data-driven reports or data dashboards, easy to implement and act on.
• Client-first approach: We work closely with you to achieve your goals. We don’t just deliver reports but we deliver clarity, confidence, and results.
• Global reach, local expertise: We operate worldwide, with panel members all around the world.

Ready to unlock the power of insights?

What we offer

We offer data & insights that help brands forward. Our research services cover every stage of your business challenges, from testing your concept to execution and evaluating campaigns or satisfaction, we tailor every study to your objectives.

Target group & behavior research

A clear 360-degree of your (desired) target group. What moves them, how do they act and which barriers do they encounter in their journey?

 Check our target group & behavior research solutions

Product & innovation research

From concept and product validation to go-to market strategies. Our insights give the validation for your product or service.

 Check our product & innovation research solutions

Branding & communication research

Direct applicable insights that give a clear indication how organisations can build their brand, their communication or marketing strategies. A clear view of the mental availability of your brand or product.

 Check our branding & communication research solutions

Satisfaction & experience research

Insights focused on B2B, B2C and B2E results. How well is your product, brand or service perceived by the customer? We give clear insights in functional and emotional relations between the customer and your brand.

 Check our satisfaction & experience research solutions

About us

We are one of the top 5 leading Market Research agencies in the Netherlands and in 2025 awarded the title “Best Data & Insights agency of the year”, an award hosted by the official branch organisation in the Netherlands.

We’re part of The Relevance Group, an international group of companies across Europe all with their own speciality in helping organisations grow based on data. This is giving us access to a powerful network of research and insights expertise. Over the years, we’ve been recognized with multiple industry awards, a testament to our quality, innovation, and impact.

When you partner up  with Markteffect, you don’t just get data but you’ll get a meaningful partner that offers you insights that inspire action.

We work with

Discover what we can do for you

We offer a wide range of research options, check one of our four domains to see the research solutions below or get in touch with our specialists to discuss how we can make a difference for you.