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Markteffect Podcast Monitor - 12th edition

In this edition of the Markteffect Podcast Monitor, we once again delve into the podcast market in the Netherlands. This survey by the Markteffect Podcast Monitor reveals that more than half of Dutch people aged 18 and older (53%) regularly listen to podcasts. This amounts to over 7 million people. Consequently, the popularity of podcasts continues to rise. The growth in podcast listeners is primarily driven by Dutch people aged between 18 and 35.

Podcasts are maintaining their popularity, but what are the main reasons for tuning in? And what about the willingness to pay for them?

This download is only available in Dutch. Interested in an international version of this report? Get in touch with us.

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